The Financial Times has launched a viral campaign to build a closer relationship with its readers, featuring an interactive business management game, In the Pink.Sponsored by Bank of Scotland Corporate, the innovative game invites players to take on the role of a company CEO, fighting their way to the top of a leaderboard against rival… Continue reading Viral Activity To Boost Interest In FT
More Uk articles
Outdoor media giant Viacom Outdoor has unveiled a massive 72% increase in its National Rail revenues for the first quarter of the year. The year-on-year increase was caused as a direct result of increased investment in National Rail sites, the poster firm said, reporting that the increase is substantially ahead of growth in the outdoor… Continue reading Viacom Sees National Rail Revenues Soar
Advertising expenditure in the UK grew by 1.8% year on year in 2005, with growth expected to continue this year rising by 2.6%. According to the latest figures from the Advertising Association and World Advertising Research Centre the growth forecast for 2006 is ahead of the 2.2% increase predicted in the USA and the 1.4%… Continue reading UK Adspend Forecast To Rise By 2.6% In 2006
Internet radio is increasing in popularity, with the online audience rising by 50% over the past year according to a new survey from Arbitron and Edison Media Research. The Infinite Dial: Radio’s Digital Platforms report claims that unlike other traditional media, the internet may actually be reviving radio, with the US monthly online audience currently… Continue reading Internet Pushes Radio Forward
The Asia-Pacific wireless telecom industry is forecast to reach $242.42 billion in annual revenues by the end of 2010, up from $159.97 billion in 2005. New figures from In-Stat, claim that the overall subscriber penetration rate for the region was about 25% in 2005, varying from 6.8% in India to 115% in Hong Kong. Commenting… Continue reading Asia-Pacific Wireless Telcom Industry To Reach $242.42 Billion By 2010
Newspaper heavyweight Trinity Mirror has appointed Sir Ian Gibson, CBE, as its new chairman, replacing Sir Victor Blank, who is to step down next month. Blank will relinquish his post immediately after the company’s Annual General Meeting on 4 May, with Gibson taking control from that date. The new chairman currently holds non-executive directorships at… Continue reading Trinity Mirror Ends Search For New Chairman
Mobile TV penetration is being hindered by technological difficulties, with poorly designed features, high costs and low standard visibility slowing consumer uptake. According to new research from Amberlight, users complained of “patchy” 3G coverage leading to frozen broadcasts. Consumers also cited the time taken to access services through different menus as well as difficult electronic… Continue reading Mobile TV Up-Take Slowed By Technological Faults
Canadian e-commerce continues to perform well, enjoying increases for the fourth consecutive year, according to new figures from Statistics Canada. Online sales rose by 38.4% year on year in 2005, with the growth six times more than that in overall offline retail sales in Canada. Breaking the figure down, online sales by private firms increased… Continue reading Canadian E-Commerce Continues Good Performance
Hachette Filipacchi has announced the closure of its women’s magazine, B, with the title’s current edition being its last to retail in the UK.The magazine was suspended from publication last month, with an internal review conducted by Hachette resulting in the decision to close the title permanently.Kevin Hand, chairman of Hachette Filipacchi UK, announced the… Continue reading Hachette Closes B Magazine Following Review
Radio giant GCap Media has appointed Ivor Etienne as the new managing director of Choice FM, taking responsibility for the station’s programming and strategic direction.Etienne will also be charged with increasing Choice’s appeal to listeners. The last wave of RAJAR data showed Choice increasing its weekly reach by 7.4% year on year, totaling 510,000.Commenting on… Continue reading GCap Signs Etienne As New Choice MD
