Peripatetic information-junkies with WAP-enabled phones are now able to access Teletext’s digital TV service via their mobiles. Headlines, sport, weather, competitions and more will be available across all mobile networks, with personalised homepages allowing ease of access to favourite sites.Opportunities for advertisers will include banner advertising, sponsorship and tenancy, in a bid to reverse the… Continue reading Teletext On The Move
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Outdoor media specialist Clear Channel has enhanced its portfolio with the acquisition of the UK arm of Van Wagner. Among 70 other prestigious sites, Van Wagner owns one of London’s most recognised landmarks, the LED screen in Piccadilly Circus.The acquisition brings two new formats to Clear Channel’s portfolio with the large format Mega 96-sheet and… Continue reading Outdoor Giants Are Clear Winners
Following an 18-month bidding process, Viacom has clinched a deal with Transport for London (TfL) to retain management of its outdoor advertising, as predicted earlier this month on NewsLine.Viacom beat rivals including JC Decaux to secure the contract – the world’s biggest ever outdoor deal thought to be worth £1.5 billion over eight and a… Continue reading Viacom Clinches Tube Contract
Following the release of RAJAR’s new two-year contract for audience measurement, Steve Parker, UK buying director at Starcom, examines the initiative’s features and outlines why it’s a step in the right direction…RAJAR has just revealed the details of its new contract, which is set to roll out in January 2007, the original target date set… Continue reading RAJAR – New Contract 2007
RAJAR has unveiled plans for a two-year audience measurement contract starting in January 2007, to be split between Ipsos MORI, RSMB and TNS, with RAJAR joining forces with BARB on an experimental electronic data-capture programme.The new two-year contract will allow RAJAR to introduce improvements including a simplified radio map, faster data delivery and more efficient… Continue reading RAJAR Announces 2007 Measurement Contract Details
A new report has questioned whether Terry Wogan and some of his fellow BBC broadcasters can really be deemed “a public service”, one reason why the media think-tank European Media Forum (EMF) has advised the selling off of Radio 1 and Radio 2.To justify its licence fee, the BBC must provide a public service, but… Continue reading Privatisation Call For BBC Radio Stations
There will be no NewsLine service on Tuesday 23 May due to a company event.We will return first thing Wednesday morning with all the latest industry news and coverage of Tuesday’s main media stories.MediaTel Group: 020 7439 7575 www.mediatelgroup.co.uk
Ofcom has extended the closing date for its consultation on the restriction of television advertising of food and drink products to children.The new deadline is June 30, which Ofcom says will allow it to use figures from the whole of 2005, rather than a combination of data for late 2004/early 2005, which is all that… Continue reading Fast Foods and Fat Kids
ITV has signed some big names for its World Cup commentary and presenting teams with unsuccessful England manager candidates Sam Allardyce and Alan Curbishley and Virgin Radio’s Christian O’Connell leading the pack.O’Connell will present a humorous spin-off show called World Cuppa, which will be shown on ITV4, while Allardyce, Curbishley and Manchester City’s Stuart Pearce… Continue reading Big Names For Big Games
City A.M. has added another string to its bow by offering a free mobile podcast to commuters with Bluetooth mobiles at London’s Waterloo and Liverpool Street stations.It all starts this evening at 5.30pm at Waterloo – Liverpool Street takes part later in the week – with animated commercials on Titan Transvision screens urging passers-by to… Continue reading Bluetooth Meets Its Waterloo