Viacom Outdoor looks set to retain the £100 million per year contract to operate advertising on London’s tube network, beating competition from JCDecaux to become Transport for London’s prefered bidder for the billboard rights.The new deal will span an eight year period, valued at £800 million, and is one of the largest outdoor contracts within… Continue reading Viacom Set To Retain £100 Million Tube Contract
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The nation’s digital radio stations continued to see strong growth according to the latest RAJAR figures, with several digital broadcasters profiting from the increased uptake of digital radio sets in Britain.Planet Rock, owned by GCap Media, saw a healthy increase, adding 61.19% to its total weekly reach year on year to reach 461,000.Capital Disney also… Continue reading Digital Stations Continue Audience Growth
Last night’s final episode of BBC Two’s the apprentice drew a staggering 5.4 million to the channel, outperforming all rivals in the same time slot, and notching up a larger average audience than ITV’s UEFA Cup final, aired earlier in the evening.The Apprentice’s finale notched up a 26.54% share last night, while ITV’s football aired… Continue reading Apprentice Final Scores Ratings Win For BBC
The latest data from radio measurement body RAJAR shows the BBC increasing its lead over commercial radio broadcasters, adding to both its national and local audiences.The BBC’s share of all listening now stands at 55.4%, marking a rise of 1.2% points year on year in the first quarter of 2006, compared with a dip of… Continue reading BBC Widens Gap To Retain Lead Over Commercial Rivals
Emap’s Magic FM has scooped the top spot in London, thanks to massive increases in weekly reach and share of listening, pushing the station above rivals Capital Radio and Heart 106.2 to become Londoners’ favourite station.The latest RAJAR figures show Magic recording its highest ever weekly reach, at just under 1.87 million, thanks to a… Continue reading Magic Steps Up To Take London Top Spot
Britain’s most popular breakfast show, BBC Radio 2’s Wake Up To Wogan, retains its position at the top of the table according to the latest RAJAR results, despite a slip of 2.58% period on period which cost the presenter 206,000 listeners.Wogan’s national audience now stands at just under 7.8 million, followed by Radio 1’s Chris… Continue reading BBC Keeps Seat At Top Of National Breakfast Table
The latest RAJAR data shows Britain moving steadily towards full digital adoption, with the “Digitally Enabled Universe” covering over half of the UK adult population for the first time in Q1 2006.The growth sees the number of adults equipped to receive digital radio in one form or another rise from 24.6 million last quarter to… Continue reading Digital Radio Reaches New High
National talk radio station, talkSPORT, is to offer lucky advertisers free advertising through its network with a special World Cup sweepstake.The offer is intended to capitalise on talkSPORT’s status as the only commercial radio station in Britain with rights to the World Cup tournament.32 advertisers will be invited by the broadcaster to take part in… Continue reading TalkSPORT Sweepstake Offers Free World Cup Ads
Tomorrow will see the latest wave of RAJAR data released, covering the first quarter of 2006 and offering the first insight into Christian O’Connell’s move to Virgin Radio, and GCap Media’s first quarter trading as a unified company.All eyes will be on GCap, which has encountered difficulties with the transition from separate entities to a… Continue reading Industry Revs Up For RAJAR Results
Teletext is to launch a new ad campaign to drive interest in its text services via Sky and Freeview, showcasing some of its most popular content and demonstrating the service’s modern look and feel.Three 10 second adverts will launch from Monday, running until the end of August and showcasing Teletext’s ease of use and relevance… Continue reading Teletext To Showcase Content In Advertising Push
