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Vincent Bollore’s continued purchases of Aegis shares has brought the French entrepreneur within reach of a 25% share in the company. Bollore’s French financier, Groupe Bollore, announced on Saturday that it had raised its stake in Aegis Group to 24.97%. Should Bollore extend his stake to the 25% mark he will achieve a blocking minority… Continue reading Bollore Closes In On 25% Aegis Share

Chrysalis Group has confirmed the sale of its loss-making books division to its management team for £12.5 million. The sale will see Chrysalis Books become part of the Anova Books Company, formed by the company’s chief executive and other senior managers of the division. The new company will also take on the outstanding debt owed… Continue reading Chrysalis Sells Books Division For £12.3 Million

The UK business to business media and information market is predicted to increase by 11% in 2005, reaching £17 billion and continuing the strong growth enjoyed by the sector over the past five years. According to a new study released by the Business Information Forum and supported by the Department of Trade and Industry, the… Continue reading B2B Media And Information Market To Rise By 11% In 2005

Broadband over internet protocol (IP) telephony has gained significant momentum over the last couple of years, with In-Stat projecting subscribers to reach over 3.2 million by the end of 2005. The strong growth of IP technology is partly attributed to the increasing popularity of voice over internet protocol (VoIP) with the high-tech market research firm… Continue reading Broadband IP Telephony To Reach 3.2 Million By End Of 2005

Satellite giant BSkyB has announced a slow down in growth of its subscriber base during its fiscal first quarter, showing reduced subscriber growth of 57,000, down from the 83,000 new subscribers it added in the previous quarter. Despite this downturn, revenues for the period increased by 8% year on year to £1.02 billion with operating… Continue reading BSkyB Sees Slowdown In Subscriber Base Growth

Merrill lynch has revealed US advertising expenditure is expected to trail nominal growth in the US gross domestic product (GDP), projecting adspend to rise by 4.2% this year, excluding direct mail. According to Merrill analyst, Lauren Rich Fine, the soft advertising economy is attributed to a “variety of factors”, including a low rate of economy… Continue reading Merrill Forecasts US Adspend To Rise By 4.2% In 2005

Word of mouth advertising is expected to enjoy a surge in popularity as advertisers cotton on to the potential of the “friends and family” media and how it can be used in conjunction with the internet. According to estimates from eMarketer, about half of all online marketers are engaging in some form of word of… Continue reading Word Of Mouth Advertising Set To Increase

Yesterday’s bizarre real life incidents involving Eastenders actors Ross Kemp and Steve McFadden failed to provide increased viewers for BBC1’s top soap.Last night’s edition attracted an average audience of 9.3 million adults, down from 10 million the previous Thursday, despite a flurry of media attention throughout the day after both actors were caught up in… Continue reading Real Life Drama Fails To Lift BBC Soap

Speaking at the MRG conference in London yesterday, Roger Pratt, managing director of the National Readership Survey surprised delegates with a list of radical new proposals for how the print measurement survey could operate in the future, with face to face interviews abandoned and the research being conducted primarily online.The proposals had been put to… Continue reading NRS Survey To Move Online

Global management consultancy Accenture has announced plans to expand its business through the acquisition of Media Audits, a leader in the measurement of return on advertising investment, ending months of speculation over a possible deal between the two companies.The acquisition is expected to be completed in around 60 days, subject to regulatory approval.Under the deal,… Continue reading Accenture Boosts Business With Media Audits Acquisition