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Marketers look likely to extend their reach in the online advertising arena in 2006, with a new report from investment bank Credit Suisse claiming that overall online adspend will increase by 32% by the end of year, reaching $14.9 billion. In a survey of chief marketing officers at Fortune 500 companies, nearly half of those… Continue reading Online Adspend Set To Increase Through 2006

Visits to UK retail websites were up by 14% year on year in December 2005, outperforming earlier estimates that the sector would enjoy an increase of 12% during the Christmas month. According to online competitive intelligence monitor, Hitwise, visits to retail websites were up significantly in the week after Christmas, seeing a rise of 16%… Continue reading Visits To UK Retail Websites Up 14% In December

Marketers in the US and Canada spent a total of $5.75 billion on search engine marketing and optimisation in 2005, an increase of 44% compared to the same period last year. According to a new study from The Search Engine Marketing Professionals Organisation, paid search spending is forecast to reach $11 billion by 2010. Commenting… Continue reading Search Engine Marketing Spend Enjoys Strong 2005

The combined market of both digital satellite and terrestrial radio is projected to reach 22 million in 2009, up from just 5 million in 2004, according to high-tech market research firm, In-Stat. The company’s new report Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption, claims that the primary drivers for this… Continue reading Digital Radio Penetration Set To Rocket

Yesterday saw the Observer follow its weekday counterpart the Guardian in switching to Berliner format, ending the paper’s life as a fully-fledged broadsheet.The switch, backed by a high profile TV campaign, also sees the paper move to full colour publishing. The redesign sees the Business & Media and Cash sections merge, forming a business and… Continue reading Observer Makes Transition To Berliner Format

ITV secured a resounding victory in the celebrity TV face-off against Channel 4’s Big Brother last night, with its Soapstar Superstar scoring adult audiences more than 2 million higher that of the famous reality show.With an average adult audience of 6 million for its 90 minute duration, Soapstar Superstar crushed opposition from Big Brother, which… Continue reading Soap Star Singers Hit High Note For ITV

GCap’s 95.8 Capital FM has today unveiled a radical rebranding, returning the station’s name to Capital Radio and shifting its music policy to offer less repetition and fewer advertisements.The radically reduced ad minutage, first announced in November, is specifically designed to attract those who see advertising as a “turn-off.” The new format Capital will never… Continue reading Capital Radio Returns Following Rebrand

Adam Freeman is to remain at Guardian Unlimited as the company’s head of commercial development, reversing a previous announcement that he was to join digital media specialist I-Level at the last minute.The media boss was due to join I-Level spin off, Generator Consulting, this month, but will now remain with the Guardian, continuing his current… Continue reading Freeman Backtracks From I-Level To Remain At Guardian

After October’s stability for ITV, November saw the channel’s revenues drop by 4.8% on last year’s levels, leaving the channel with revenue of £159.1 million for the month.Channel 4 also saw a reduction in revenue in November, dropping to £68.5 million – £3.5 million lower than the previous month and 2.9% down year on year.… Continue reading TV Market Round-Up – November 2005

A price war between several national newspapers looks imminent today, following unexpected price cuts by three of the nation’s daily titles.The Daily Express today lopped 10p from its cover price, reducing it to 30p, while stablemate the Daily Star shed 5p to the same price.Associated Newspapers also adjusted the cover price of the Daily Mail,… Continue reading Price War Looms As Newspapers Cut Costs