Channel 4 has signed financial services firm MasterCard to fund a new branded content music offering based around its “priceless” brand positioning.The new programming, created by Freedom Media, will centre on MasterCard’s Priceless Evening, taking place on 16 November before being aired on 19 November. The event will take place at the Café De Paris… Continue reading Channel 4 Signs MasterCard For Priceless Content
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The nation’s terrestrial broadcasters put in a disappointing performance during September, with all but ITV and Channel 4 suffering a downturn in viewing share year on year.Channel 4 managed to add 0.76% points in all homes, and 1.26% points in digital homes, while ITV posted an increase of 0.24% points in digital homes alone.Other broadcasters… Continue reading Television Viewing Round-Up – September 2005
BSkyB is to launch a fully-fledged mobile TV service in partnership with telecoms operator Vodafone, offering users live feeds of Sky News, MTV and cricket coverage from Sky Sports from tomorrow.The 19-channel service will be available free of charge to all Vodafone customers using the company’s 3G service until 31 January 2006, after which a… Continue reading Sky Signs Vodafone For Mobile TV Service
Tomorrow will see ITV launch its third digital entertainment channel, ITV4, with launch programming including premium sporting events, detective and crime based shows and big budget American imports to tempt male viewers away from rival offerings across all digital platforms.The new channel will kick off with a week of high-profile sporting events, including live UEFA… Continue reading ITV Gears Up For Digital Launch
IPC Media has announced the appointment of Jackie Newcombe, publishing director of Marie Claire, as the new managing director of IPC SouthBank and Wallpaper*.The position will be taken up by Newcombe on 3 January 2006, with the media mogul overseeing IPC’s portfolio of fashion, women’s general interest and home interest monthlies.Amongst those falling under her… Continue reading IPC Appoints New MD For SouthBank
BSkyB is to launch a fully-fledged mobile TV service in partnership with telecoms operator Vodafone, offering users live feeds of Sky News, MTV and cricket coverage from Sky Sports from tomorrow. The 19-channel service will be available free of charge to all Vodafone customers using the company’s 3G service until 31 January 2006, after which… Continue reading Sky Signs Vodafone For Mobile TV Service
Sir Martin Sorrell, chief executive of WPP, has raised his forecasts for revenue increases for the global advertising agency in 2005, predicting overall growth of 2% to 3%. For 2006, the media heavyweight is more optimistic, expecting growth of 3%-4% as advertisers raise their budgets for the Football World Cup and the Winter Olympics in… Continue reading Sorrell Forecasts Revenue Growth Of Up To 4% For 2006
High definition television (HDTV) looks set to enjoy a boost in overall market value in the US, as manufactures are predicted to enjoy a surge in cumulative HDTV sales over the next few years, increasing market value to $65 billion by 2009. According to Parks Associates new Mobile Entertainment Platforms & Services study, consumers are… Continue reading US HDTV Market Value To Hit $65 Billion By 2010
Voice over internet protocol (VoIP) revenue is predicted to grow rapidly this decade, with revenue in North America jumping to $23.4 billion in 2009, up from just $1.24 billion in 2004, according to a new study from Infonetics Research. The research forecasts triple-digit growth from 2005 to 2006, with six million new subscribers a year… Continue reading VoIP Revenue To Hit $23.4 Billion In North America By 2009
Media giant WPP has been given a four week deadline to table a bid for rival Aegis by the UK’s Takeover Panel.The group is understood to be considering a joint bid with US private equity house Hellman & Freidman, with particular interest shown in Aegis’ research arm Synovate.The deadline was imposed following talks between Aegis… Continue reading WPP Given Deadline For Aegis Bid