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French advertising group, Havas, has revealed organic revenue growth of 3.9% year on year in the third quarter of 2005 with revenues reaching €341 million, compared to €338 million in Q3 2004. Havas attributes the strong results seen in the third quarter of this year to a good performance of traditional advertising activities and an… Continue reading Havas Enjoys Revenue Growth Of 3.9% In Q3 2005

Government watchdog, Ofcom, has revealed that late adopters of digital technology will have to pay a collective sum of up to £572 million in order to prepare themselves for the impending digital switchover. The cost to the average household will be around £137 to ensure that they have all the correct equipment to meet the… Continue reading Consumer Costs Of Digital Switchover To Hit £572 Million

Customer magazines have the ability to communicate with difficult to reach audiences, with new research from the Association of Publishing Agencies (APA) finding that retail customer magazines elicit impressive levels of active response from the youth and grey markets. According to the APA, the media attracts a response rate of 84% from the youth market… Continue reading Customer Magazines Reach Difficult Audiences

Showbiz and celebrity channel E! Entertainment has announced a massive multi-platform advertising push to boost its profile nationwide.The activity will span billboards, London tube panels and bus sides, Coffee Republic retail outlets, and over 1000 Pearl & Dean cinema screens across the country. Featuring ordinary British people who share their names with A-list Hollywood stars,… Continue reading E! Hopes For Viewing Lift Following Massive Promo Push

ITV’s Trial and Retribution delivered a second evening of ratings success for ITV last night, as 7.4 million adults tuned in to the concluding episode of the two part drama.The programme peaked between 10-10:15pm with 7.9 million viewers, while overall the hour and a half long show achieved a 34.4% audience share.Elsewhere, BBC One saw… Continue reading ITV Sees Second Night Of Success With Crime Drama

Government watchdog, Ofcom, has revealed that late adopters of digital technology will have to pay a collective sum of up to £572 million in order to prepare themselves for the impending digital switchover.The cost to the average household will be around £137 to ensure that they have all the correct equipment to meet the Government’s… Continue reading Consumer Cost Of Digital Switchover To Hit £572 Million

Recently departed editor of the Financial Times, Andrew Gowers, has lashed out at the newspaper industry as a whole, lambasting what he claims is denial over the power of the internet and the continued pinning of its hopes on redundant technology.“Working in print, pure and simple, is the 21st century equivalent of running a record… Continue reading Former FT Editor Slams Newspapers’ Online Attitude

Outdoor advertising operator, Ocean Outdoor, has extended its portfolio of poster sites by almost 50% with the launch of its new 081 pack, a series of nine metre square lightbox panels at key locations in London and other major conurbations.The new sites offer premium exposure to volume audiences of drivers, office workers and shoppers, as… Continue reading Ocean Bolsters Poster Portfolio With Lightbox Sites

A new study by Continental Research has revealed a huge interest in mobile TV services, with around 2 million adults claiming to have watched TV programmes via their mobile phone, while another 1 million want to do so.The research firm’s survey sampled 2,135 adults, asking which devices, apart from the traditional TV set, they had… Continue reading Research Shows Huge Interest In Mobile TV

Next month will see the third MediaTel Group Seminar held in association with MediaGuardian, tackling the burgeoning digital radio sector and examining in detail both the current state of the industry, and the challenges facing it in the near future.The extraordinary growth of digital radio penetration will prove a hot topic, as will the slew… Continue reading Radio In The Spotlight At MediaTel Group/MediaGuardian Seminar