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Word of mouth advertising is expected to enjoy a surge in popularity as advertisers cotton on to the potential of the “friends and family” media and how it can be used in conjunction with the internet. According to estimates from eMarketer, about half of all online marketers are engaging in some form of word of… Continue reading Word Of Mouth Advertising Set To Increase

Yesterday’s bizarre real life incidents involving Eastenders actors Ross Kemp and Steve McFadden failed to provide increased viewers for BBC1’s top soap.Last night’s edition attracted an average audience of 9.3 million adults, down from 10 million the previous Thursday, despite a flurry of media attention throughout the day after both actors were caught up in… Continue reading Real Life Drama Fails To Lift BBC Soap

Speaking at the MRG conference in London yesterday, Roger Pratt, managing director of the National Readership Survey surprised delegates with a list of radical new proposals for how the print measurement survey could operate in the future, with face to face interviews abandoned and the research being conducted primarily online.The proposals had been put to… Continue reading NRS Survey To Move Online

Global management consultancy Accenture has announced plans to expand its business through the acquisition of Media Audits, a leader in the measurement of return on advertising investment, ending months of speculation over a possible deal between the two companies.The acquisition is expected to be completed in around 60 days, subject to regulatory approval.Under the deal,… Continue reading Accenture Boosts Business With Media Audits Acquisition

Media buying and market research firm, Aegis Group, has this morning announced the acquisition of leading French digital agencies Planète Interactive and Webcontents, integrating the new businesses with its existing Isobar network.The purchases, which cost Aegis a combined €9 million, will be payable in cash over three years and subject to strict performance conditions.Planète Interactive… Continue reading Aegis Boosts Isobar With French Digital Agencies

The BBC’s epic historical drama Rome conquered all in its path last night, drawing a massive 6.3 million adults and securing a 28.2% share with its hour long debut at 9pm.Going head to head with ITV’s network premiere of Star Wars Episode II: Attack Of The Clones, Rome trounced its sci-fi competitor, which averaged a… Continue reading BBC’s Rome Conquers All With 6.3 Million

Sun editor Rebekah Wade was released this afternoon without charge following her arrest in the early hours of this morning for allegedly assaulting her husband, Eastenders actor Ross Kemp.Scotland Yard are understood to be planning no further action against the 37 year old editor, who was arrested in south London at 4am this morning.The Sun… Continue reading Sun Editor Wade Released After ‘Assault’ Arrest

Andrew Gowers, editor of the Financial Times, announced his resignation today, citing “strategic differences” with the paper’s management.Chief executive of FT owner Pearson, Majorie Scardino, stated that Gowers’ departure was not a sign that the title would soon be put up for sale, however, challenging rumours that have encircled the newspaper for many months (see… Continue reading FT Editor Steps Down Citing ‘Strategic Differences’

Vincent Bollore is continuing his relentless acquisition of shares in media buying firm Aegis, announcing that his overall stake in the company now totals 21.31%, following the purchase of 3 million shares in the firm yesterday.The purchase, which cost Bollore £3.7 million, was made through the Frenchman’s company Financiere Du Loch and is the latest… Continue reading Bollore Continues Aegis Share Purchases

On-demand TV and broadband provider HomeChoice is to roll out its service nationally next year, more than quadrupling its coverage to give a footprint approaching the size of the combined UK cable companies.The national push will build on the success of HomeChoice’s recent relaunch, which saw the firm add several channels to its TV packages,… Continue reading HomeChoice Plans National Roll Out To Rival Cable