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BBC1’s drama adaption of the classic Dickens novel Bleak House scored a healthy ratings win over ITV1 last night, as the star-studded period drama featuring Gillian Anderson and Johnny Vegas attacted adult viewership of 6.18 million, with a viewing share of 30.15%.The programme peaked at 6.69 million for the 8-8.15pm timeslot, which represented a 33.55%… Continue reading BBC’s Dickens Drama Makes A Bleak Night For ITV

Yesterday’s release of RAJAR data for Q3 2005 could be the penultimate update from three of the nation’s largest broadcasters using quarterly data, with GCap Media, Emap and Chrysalis Radio all mulling a change to rolling six monthly samples in the new year in order to generate more stable results.The switch is believed to be… Continue reading Radio Firms Mull Switch To Six Monthly RAJAR

Access to media will be revolutionised over the next few years, according to Microsoft boss Bill Gates, who told yesterday’s Internet Advertising Bureau (IAB) Engage conference that consumers will soon tailor every aspect of media consumption thanks to massively advanced technology.In the near future, the debate between online and offline advertising will be obsolete according… Continue reading Gates Predicts A Converged Future For Online Advertising

A epic new TV commercial for electronics giant Sony looks set to rival the likes of Honda’s infamous ‘Cog’ in the complexity and audacity stakes, featuring thousands of brightly coloured balls being hurled down San Francisco’s notoriously inclined streets.The commercial, which weighs in at two minutes thirty seconds, will be screened during the Chelsea v.… Continue reading Sony Bounces 20 Million Into Epic Ad Campaign

Global advertising group WPP has announced an increase in revenue of 26% in the third quarter of 2005, reaching £1.35 billion, with revenues in the UK up by almost 10%.North America also saw a rise in revenues in Q3 2005, up by over 26%, while Europe enjoyed growth of 25%. Asia Pacific, Latin America, Africa… Continue reading WPP Sees Revenue Rise By 26% In Q3 2005

Global advertising group WPP has announced an increase in revenue of 26% in the third quarter of 2005, reaching £1.35 billion, with revenues in the UK up by almost 10%. North America also saw a rise in revenues in Q3 2005, up by over 26%, while Europe enjoyed growth of 25%. Asia Pacific, Latin America,… Continue reading WPP Sees Revenue Rise By 26% In Q3 2005

The uptake of digital radio in the UK is increasing at a healthy pace, with the latest set of RAJAR figures for the third quarter of 2005 showing the medium enjoying a surge in popularity, with DAB radio ownership amongst adults rising to 10.5% in Q3, up 6 percentage points year on year.The latest RAJAR… Continue reading Digital Radio Increases UK Penetration

Outdoor advertising group, Maiden, has revealed a slight drop in turnover for the first half of 2005, dropping by 1% to £45.5 million, with pre-tax losses at £3.5 million. Maiden’s financial results show a mixed set of results for the first half of 2005, reflecting uncertain economic and advertising conditions in the industry and confirming… Continue reading Maiden Sees Turnover Drop In First Half Of 2005

Digital agencies look set to reap the benefits of the surge in online advertising with a new survey from online research firm E-consultancy showing that daily fees for companies are up by 11% since 2003, and are expected to rise by 8% over the next 12 months. Out of 328 agencies, 96% were optimistic about… Continue reading Digital Ad Agencies Enjoy Online Advertising Surge

Mobile phone users in Japan are predicted to spend $28 billion on mobile data products by 2010, up from almost $17 billion this year, fuelled by the strong growth exhibited by the Japanese download market. According to new research released by Strategy Analytics, real tones and full music track downloading are the strongest performers within… Continue reading Japanese Mobile Users Forecast To Spend $28 Billion By 2010