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This morning saw the unveiling of the largest ever piece of advertising research into the gay and lesbian community, with the launch of Outright 2006 revealing to marketers the power and potential of the illusive “pink pound”.Jointly commissioned by Channel 4, OMD Insight and GaydarRadio, the survey of 18,000 gay and lesbian and 4,000 straight… Continue reading IPC Extends Loaded Fashion With New S

Private equity group, Cinven, has stepped down from bidding for Daily Mail & General Trust’s regional newspaper arm, Northcliffe Newspapers, following Trinity Mirror’s recent withdrawal, according to a report in today’s Times. Cinven’s departure leaves the way open for interested parties including US publishing group Gannett Co Inc, Providence, Johnston Press, CVC and Providence. DMGT… Continue reading Civin Steps Down From Northcliffe Newspapers Bid

This morning saw the unveiling of the largest ever piece of advertising research into the gay and lesbian community, with the launch of Outright 2006 revealing to marketers the power and potential of the illusive “pink pound”. Jointly commissioned by Channel 4, OMD Insight and GaydarRadio, the survey of 18,000 gay and lesbian and 4,000… Continue reading New Research Reveals Power Of The Pink Pound

Some key European markets may find it hard to comply with the government imposed analogue switchover date, with a new report from Screen Digest finding that some countries target switch-off dates may be too ambitious to meet. Although Germany appears to face the biggest challenge out of all European countries in meeting its 2008 switch-over… Continue reading Key European Markets Find Switchover Date Hard

ITV looks set to suffer a drop in advertising profits of 14% in the first quarter of 2006, with media buyers claiming the broadcaster is losing viewers across its portfolio of channels. According to a report in this morning’s Times, buyers estimate that ITV1 has booked roughly £352 million of business in Q1 2006, down… Continue reading ITV Could See 14% Revenue Drop In Q1 2006

Advertising expenditure in the UK enjoyed a year on year increase of 5.4% in 2005, with the latest figures from Thomson Intermedia attributing the growth to expanding internet revenues.Despite industry fears that the internet’s dominance would take marketers’ budgets away from traditional media, Thomson showed that television and press advertising held its own in 2005.… Continue reading UK Adspend Up By 5.4%

Advances in mobile phone technology have seen an increase in mobile gambling, with global revenues from mobile phone casino games expected to grow at an accelerated pace through 2008, reaching over $2.2 billion by 2010. According to research from Visiongain, mobile gambling revenues will expand by more than 50% over the next four years, generating… Continue reading Global Mobile Gambling To Reach $2.2 Billion By 2010

John Simm continued to draw viewers to BBC One last night, as his staring role in time traveling police drama Life on Mars drew an average adult audience of 6.4 million.The Corporation’s impressive primetime performance was enough to see off competition from ITV1’s Northern Lights, with 5.7 million, and Channel 4’s shock medical documenary, Half… Continue reading Life On Mars Joins Soaps In Ratings Win

ITV and the BBC have confirmed their plans for shared coverage of the World Cup Finals in Germany later this year, an event guaranteed to score highly in each broadcaster’s schedules as football fever grips the nation.The arrangements will see the BBC provide live coverage of England v Paraguay on 10 June, followed by ITV… Continue reading BBC And ITV Agree World Cup Coverage Share

Poster specialist Viacom Outdoor Ireland has announced a restructuring of its senior management team following its loss of the CIE contract last month.The management reshuffle will see the poster firm boost its senior management to focus on growth, with Marie Lawlor appointed head of sales and Stewart Smyth as head of development. The company’s John… Continue reading Viacom Outdoor Boosts Management After CIE Contract Loss