UK TV revenue is predicted to grow by 4% year on year in 2005, according to forecasts released by media consultancy agency, Billetts. Billetts predicts television’s strong revenue growth in 2005 to be fuelled by Channel 4 and interactive revenue sales. Commercial audiences are expected to rise by 3%, led by rising multi-channel penetration. This… Continue reading Billetts Predicts TV Revenue To Lead 2005
More Uk articles
Channel 4 has announced that its latest digital channel, More4, will launch in October this year, providing documentaries, daily news and current affairs in a format “more accessible and down to earth” than rival BBC4.Outlining its plans for the year in its programme policy for 2005-06, the broadcaster announced a launch budget of “around £30… Continue reading Channel 4 Sets Autumn Date For More4 Launch
AMS Media Group has become the seventeenth London-based agency to subscribe to J-ET, the UK radio industry’s online trading system which handles over 80% of all national radio revenue, and is used by all the major radio companies.J-ET is owned by the Institute Of Practitioners in Advertising (IPA) and the Commercial Radio Companies Association (CRCA)… Continue reading J-ET Expands With AMS Media Group Signing
Terrestrial heavyweights ITV and Channel 4 look set to slug out the battle for Crown Castle’s remaining airspace on Freeview alone, after the broadcast firm left rivals out of the last round of applications for the licence.Reports this morning suggest that Crown Castle has invited the two broadcasters to expand upon their proposals for the… Continue reading ITV To Face Channel 4 Over Empty Freeview Slot
Britain’s magazine industry faces a radical shake up following the Office of Fair Trading’s decision yesterday that its distribution arrangements were anti-competitive.The OFT ruled that existing distribution agreements are not compatible with existing competition law, a decision that could lead to a legal challenge from 1 May, when the Department of Trade and Industry’s vertical… Continue reading Magazine Distribution Faces Shakeup Over New Laws
Trinity Mirror has launched its second local newspaper in as many weeks, this time targeting the affluent South West Midlands region with a new paid-for weekly newspaper covering the Solihull and the Warwickshire areas.The Solihull & Warwickshire Guardian will provide local residents with an intelligent round-up of the week’s news every Thursday, available to buy… Continue reading Trinity Targets Affluent Midlanders With Paid-For Weekly
Consumer group Which? has launched the latest salvo in the battle against food advertising to children, calling to the Food Standards Agency to draw up guidelines on the use of cartoon characters to promote products to young audiences.The consumer watchdog points to the results of its recent study into the area, dubbed Shark Tales and… Continue reading Advertisers Slammed Over Cartoon Food Campaigns
Kelvin MacKenzie’s talkSPORT radio station has teamed up with Gillette to sponsor the station’s Final Whistle football programmes on Saturday and Sunday afternoons.The six figure deal will continue until the end of the football season on May 29, and was negotiated between talkSPORT sponsorship executive, Ashwin Saddul and Mark Leggett, radio account director at Mindshare.Commenting… Continue reading Gillette To Sponsor talkSPORT’s Final Whistle
Scottish Radio Holdings looks set to fend off takeover bids from rival groups by acquiring radio and newspaper companies, according to chief executive David Goode, with the company belived to be actively seeking acquisition targets in a bid to become the hunter rather than the hunted.The move follows increasing speculation that radio giant Emap will… Continue reading SRH To Avoid Takeover Through Acquisitions
Internet protocol television (IPTV) looks set to be the future of TV, causing problems for advertisers with current scheduled TV advertisement breaks ceasing to exist in the new format. TV advertisers are already under threat from the new generation of TV set-top boxes, which allow viewers to fast forward through advertisement breaks. Research from media… Continue reading The Future Of Television – IPTV
