Internet usage via mobile phone continued to grow during March, according to the Mobile Data Association, with a new record total of 1.82 billion page impressions viewed in the UK during the month.The rise represents an increase of 30% on the same period in 2004, and an average daily total of 58 million, according to… Continue reading Wap Usage Rises By A Third In March
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The Middle East and North African region is starting to fulfil some of its long-held potential with a current digital television penetration rate of 56.2%, predicted to increase to 67.7% by 2010. According to Informa Telecoms & Media’s new Middle East and North Africa TV report, out of the region’s 52.5 million television homes, 29.5… Continue reading Middle East And North Africa Sees Growth In Digital TV
Small businesses are reported to be migrating to Voice over Internet Protocol (VoIP), being swayed by the lowering in cost of the technology and its ease of integration into the work place, according to US analyst eMarketer. The National Federation of Independent Business (NFIB) shows that 7.3% of US small businesses currently use VoIP, with… Continue reading Small Businesses Adopt VoIP
US online advertising and marketing expenditure is to predicted to reach $14.7 billion in 2005, with online advertising channels such as search engine marketing, online display adverts and email marketing continuing to become more effective, relative to traditional channels. According to a new report from Forrester Research, even though online adspend is growing at a… Continue reading US Online Ad and Marketing Spend To Reach $14.7 Billion in 2005
Commercial radio slipped further away from the BBC at the beginning of 2005, with the Corporation outperforming its rivals in terms of share of listening, weekly reach and average hours per listener. Commercial radio now accounts for 43.8% of all listening, while the BBC represents 54.2%.Share Of ListeningThe nation’s commercial radio stations saw a relatively… Continue reading RAJAR Results Q1 2005: BBC Rises As Commercial Rivals Falter
The latest RAJAR figures for the three months to March show Capital FM retaining its position at the top of the London market with 2.1 million listeners, over 200,000 ahead of its closest rival, Heart 106.2.However, the latest RAJAR data shows Heart 106.2 listeners are tuning in for longer than their Capital counterparts, giving the… Continue reading RAJAR Results Q1 2005: Capital Ahead On Reach But Heart Moves Infront With Hours
With the merger of Capital Radio and GWR expected to complete this month, RAJAR’s latest audience figures for the three months to March look likely to be the last for the broadcasters as separate companies. The consolidation will give unprecedented market share to the newly formed GCap Media, with combined airtime sales accounting for 36.72%… Continue reading RAJAR Results Q1 2005: GCap Media Set For Unprecedented Market Share
Breakfast listening both nationally and in London has enjoyed an upward surge in audience with the majority of stations revealing growth in their weekly reach for the three months to March, according to the latest RAJAR figures.Nationally, Kelvin Mackenzie’s talkSPORT stove off the competition to see a massive rise in its weekly reach of 31.81%,… Continue reading RAJAR Results Q1 2005: Listeners Hungry For Breakfast Shows
Newspaper group, Trinity Mirror, has seen group advertising for the first four months of 2005 increase by 2.3%. An increase of 6.5% for January and February was partially offset by a decline of 1.4% for March and April. Advertising revenues for the company’s regionals division enjoyed a rise of 4.0%, with growth in most categories… Continue reading Trinity Sees Group Advertising Rise In 2005
RAJAR’s audiometer testing programme was recently given a £500,000 funding boost, creating the UK’s most extensive fieldwork tests to date and providing TV ratings body, BARB, with the perfect opportunity to pair with its radio counterpart to “put a little toe in the water” and test possible future methods of TV data collection.Speaking to NewsLine’s… Continue reading NewsLine Interview: Tony Wearn, Research Director, BARB
