class=”article”>In an effort to determine the average return on investment from magazine advertising, the PPA has commissioned a study into the medium’s effectiveness. Phil Cutts, director of marketing and communications at PPA Marketing, explains the need for such research…Overall magazines are the fourth largest advertising medium after TV, regional press and national press, taking approximately… Continue reading NewsLine Column: Making Magazine Ads Count
Commercial radio group, GWR, has announced a negative trading statement with the Group’s like for like revenues falling by 3% year on year, in the quarter to December 31 2004. The Group was affected by weak trading in the radio advertising market throughout October and November, but boosted by some growth during December. GWR saw… Continue reading Weak Radio Advertising Affects GWR
The BBC has announced plans to relaunch its online Radio Player service, making almost every BBC Radio programme available live and on-demand via the internet for up to seven days after it was first broadcast, creating a massive library of music, talk shows, dramas and documentaries.The BBC cites the Latest figures showing that more than… Continue reading BBC Boosts Radio Player To Increase Online Listening
Market penetration of mobile phone ownership has exceeded 100% in the UK, with the number of mobile handsets currently in circulation greater than the UK’s population, according to data published by the Mobile Data Association (MDA). The total is based on the number of contract and prepay subscriptions, purchased over the holiday season and is… Continue reading UK Mobile Phone Penetration Higher Than Population
Gay and lesbian publisher Millivres Prowler Group will relaunch the Pink Paper next month, overhauling Britain’s only free paper for the gay community and reducing the title’s size to create the first gay and lesbian compact newspaper.The Pink Paper was rescued from closure last year, when Millivres Prowler swooped in to save the title from… Continue reading Millivres In The Pink With Compact Relaunch
Only one in six internet users in the US can distinguish between organic search results and paid search adverts, according to a new study published by the Pew Internet & American Life Project. The report finds that web searchers are “incredibly naive”, with only 38% of users being able to tell the difference between relevant… Continue reading US Internet Users Naive About Search Engines
Global advertising company WPP, has won European approval for its $1.5 billion purchase of New York based Grey Global Group, despite industry worries how the merger may affect the market for media buying.The European Commission has today given WPP the go ahead for the acquisition of Grey, clearing the way for Grey shareholders to vote… Continue reading WPP Given All Clear For Grey Purchase
Specialist magazine giant, Future Publishing, has acquired A&S Publishing for £5.95 million, adding the firm’s 11 motoring magazine titles to its portfolio and gaining the rights to eight national motoring events.Amongst the titles acquired under the deal are Classic Ford, Fast Ford, Mini Magazine, Total Vauxhall, Retro Cars and Total BMW. Commenting on the purchase,… Continue reading Future Fuels Motoring Portfolio With A&S Acquisition
IPC’s fortnightly soap magazine, Soaplife, has announced the creation of a one shot Eastenders Soaplife Special, hoping to entice readers with a celebration of the programme’s 20th year.The one shot is being produced by Soaplife in association with sister title What’s on TV, and will coincide with the BBC programme’s 20th birthday in February this… Continue reading IPC Targets Soap Addicts With One Shot Special
ITV has extended its use of movie sponsorship with a new agreement to give Cobra Beer coverage across all movies on ITV2 and ITV3 in 2005, completing its line up of film sponsors and marking the biggest single sponsorship deal yet negotiated for ITV2.The deal is also the first sponsorship agreement to be secured for… Continue reading Cobra Beer Completes ITV’s Round Of Movie Sponsorships
