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Global advertising company WPP, has won European approval for its $1.5 billion purchase of New York based Grey Global Group, despite industry worries how the merger may affect the market for media buying. The European Commission has today given WPP the go ahead for the acquisition of Grey, clearing the way for Grey shareholders to… Continue reading WPP Approved To Buy Grey

The National Readership Survey is to re-issue the data for quarter three 2004 following a processing error by Ipsos-RSL.The corrected data will be released to NRS subscribers via the computer bureaux on 3 February, with the data on the NRS website for periods ending September 2004 also be corrected from this date.The corrections made include… Continue reading NRS To Re-Issue Data For Period To September ’04

Commercial radio group, Capital Radio plc, has today issued a trading update, saying that the group’s overall revenue has dropped by 4% in the quarter from October to December 2004. The update is reflective of the challenging market conditions faced by the radio industry over the past few months. However, the Group is optimistic that… Continue reading Capital Radio Revenues Down After Slow End Of 2004

class=”article”>In an effort to determine the average return on investment from magazine advertising, the PPA has commissioned a study into the medium’s effectiveness. Phil Cutts, director of marketing and communications at PPA Marketing, explains the need for such research…Overall magazines are the fourth largest advertising medium after TV, regional press and national press, taking approximately… Continue reading NewsLine Column: Making Magazine Ads Count

Commercial radio group, GWR, has announced a negative trading statement with the Group’s like for like revenues falling by 3% year on year, in the quarter to December 31 2004. The Group was affected by weak trading in the radio advertising market throughout October and November, but boosted by some growth during December. GWR saw… Continue reading Weak Radio Advertising Affects GWR

Five continued to perform well in December, adding an impressive 13.7% to its revenues year on year, following an announcement in November that the broadcaster would invest £17 million to boost its programming budget (see Five Boosts Programme Budget By £17 Million).The broadcaster, currently Britain’s smallest terrestrial operator, clearly has plans to increase its profile… Continue reading TV Market Round-Up – December 2004

ITV chief executive Charles Allen has threatened to pull the plug on news provider ITN’s contract with the broadcaster, effectively spelling the end for the company which celebrates its 50th birthday this year.Reports over the weekend suggest that Allen would allow ITN to retain its contract if the news company were bought by ITV, which… Continue reading Charles Allen Threatens To Pull Plug On ITN

Five continued to perform well in December, adding an impressive 13.7% to its revenues year on year, following an announcement in November that the broadcaster would invest £17 million to boost its programming budget (see Five Boosts Programme Budget By £17 Million).The broadcaster, currently Britain’s smallest terrestrial operator, clearly has plans to increase its profile… Continue reading TV Market Round-Up – December 2004

The Celebrity Big Brother house closed its doors last night as series three drew to an end, with Manchunian music man Bez striding to a surprise victory, watched by a peak of six million viewers.The series enjoyed a strong performance in its last few days, with average audiences of around 4.5 million for the evictions… Continue reading Celeb Big Brother Bows Out With A Bang

Broadband internet and on-demand TV provider HomeChoice has announced upgrades to customers’ broadband connections across the board, making its services more competitive in the light of recent on-demand TV launches by rivals Telewest and ntl.HomeChoice parent company, Video Networks Ltd, has announced that all three tiers of its broadband internet services will receive a speed… Continue reading HomeChoice Boosts Broadband To Fight Competition