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Magazine giant Emap’s flagship men’s title, FHM, has announced an exclusive cross branding and advertising deal worth over £1 million with online poker site, The World Poker Exchange.The deal, spanning six-months, will culminate in a TV special to be aired on men’s entertainment channels Bravo and Ftn later this year. The TV special will be… Continue reading FHM Secures Poker Deal Worth Over £1 Million

London mayor Ken Livingstone has told a radio station in the capital that the value of an exclusive distribution deal for newspapers on London’s underground train network could be worth up to £4 million, a massive 400% increase on the value of the Metro‘s current distribution deal.Furthermore, Livingstone is confident that a second deal, worth… Continue reading Livingstone Seeks Increased Newspaper Revenue From Tube

International media group, Pearson, has issued a positive trading update ahead of its 2004 preliminary results announcement on 28 February, stating that flagship publication, the Financial Times, is on course to break even in the fourth quarter, reiterating expectations in the Group’s November trading update.The announcement follows hard hitting cost-cuts within the company over previous… Continue reading Financial Times Set To Break Even For 2004

International media group, Pearson has today issued a positive scheduled trading update ahead of its 2004 preliminary results announcement on 28 February, stating that Pearson’s flagship publication, The Financial Times is breaking even in the fourth quarter, reiterating expectations in the Group’s November trading update (see Financial Times Expected To Break Even By Year End).… Continue reading Financial Times Will Break Even For 2004

Digital satellite radio in the US is predicted to enjoy impressive growth over the next several years, with an estimated 9 million new subscribers set to join by 2008, according to market research firm In-Stat. A recent survey of the firm’s Technology Adoption Panel of US consumers, indicates a growing awareness of digital radio services,… Continue reading Digital Radio Forging Ahead

The strength of online advertising expenditure has been confirmed, with web portal Yahoo! announcing that its profits have almost doubled in the last quarter of 2004, making $187 million (£143.2 million). This validates key industry forecasts that the internet will lead 2005 in terms of advertising, with predictions from media commentary group Jack Myers predicting… Continue reading Online Advertising Breaking Records

Satellite giants BSkyB saw a drop in share price yesterday, losing 0.90% to close at 551p. The dip comes despite an upbeat note from specialist banking group Investec, predicting ‘bullish’ interim results on 2 February, with subscribers ahead of forecasts.Elsewhere, broadcaster Scottish Media Group saw a jump in share price, gaining 1.04% to close at… Continue reading Sharewatch: BSkyB Dips Ahead Of Positive Interim Results

Commercial broadcaster ITV saw a slight increase in share price, gaining 0.43% to close on Monday at 115˝p. Last week saw ITV share price rise dramatically amidst speculation of a consortium bid backed by private equity houses Apax and Kohlberg Kravis. However, stock soon slid back on scepticism over the bid (see Greg Dyke Implicated… Continue reading Sharewatch: ITV Share Price Plateaus Amidst Bid Scepticism

Student union television specialist, SUBtv, is offering advertisers the chance to access 24% of UK 18-24 year olds with six broadcast sponsorship packages for 2005’s 6 Nations rugby championship.Each package, comprising of live matches and rugby programming, will be broadcast in 77 student unions and allow participating advertisers 25% of the screen space to display… Continue reading Advertisters Target Students During Six Nations

Capital Radio-owned indie music station Xfm has hired creative agency Mother to deliver the station’s above-the-line activity following an impressive pitch to the station’s marketing team at the end of last year.The appointment follows the decision from Capital Radio to inject more money into its development brands, a move which the company hopes will capitalise… Continue reading Xfm Signs Mother To Handle Promotional Push