More Uk articles

Radio measurement body, RAJAR, will announce the long-awaited results of its audiometer tests in February, but brief overviews of the meters’ performance given by the ratings body’s research director suggest that the all-important tests may prove inconclusive.In a presentation to the Media Research Group last night, Sally de la Bedoyere, RAJAR’s managing director, and Paul… Continue reading RAJAR Lifts Lid On Audiometer Tests

Marketing budgets continued to rise, with further upward revisions reported for the fifth consecutive quarter and internet related marketing, direct marketing and sales promotion are all expected to do well in 2005.The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that many companies have set their budgets for the first quarter of 2005… Continue reading Q4 Bellwether: UK Marketing Budgets Continue To Rise

A rise in utility bills and housing costs has helped to push the UK’s inflation rate up, with December’s figure hitting its highest level since June 2003, according to the Office for National Statistics.According to the ONS, the consumer price index has risen by 1.6% year on year in December. The bulk of the blame… Continue reading Inflation Rises As Utility Costs Climb

The former director-general of the BBC, Greg Dyke, has denied recent speculation that he has held talks with Clive Hollick regarding a consortium bid for commercial broadcaster ITV, according to industry sources. Mr Dyke has had no contact with Lord Hollick and the first he knew of the outgoing United Business Media (UBM) chief executives’… Continue reading Dyke Denies ITV Takeover Rumours

Marketing budgets continued to rise, with further upward revisions reported for the fifth consecutive quarter and internet related marketing, direct marketing and sales promotion are all expected to do well in 2005. The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that many companies have set their budgets for the first quarter of… Continue reading Q4 Bellwether: UK Marketing Budgets Continue To Rise

The UK is leading Europe in its internet shopping habits, with over a quarter of UK consumers spending more than £1000 online during 2004, compared to a European average of just 15%. The new research undertaken by global research agency Millward Brown, commissioned by the European Interactive Advertising Association (EIAA), was designed to investigate the… Continue reading UK Leads Europe In Online Spending

Commercial broadcaster ITV saw a slight increase in share price, gaining 0.43% to close on Monday at 115˝p. Last week saw ITV share price rise dramatically amidst speculation of a consortium bid backed by private equity houses Apax and Kohlberg Kravis. However, stock soon slid back on scepticism over the bid (see Greg Dyke Implicated… Continue reading Sharewatch: ITV Share Price Plateaus Amidst Bid Scepticism

The ability to avoid TV commercials through the use of PVRs (personal video recorders) is costing UK advertisers £30 million a year, according to a new white paper produced by media analyst Big Picture.The growth in the penetration of PVRs, such as Sky+, has given a significant number of TV viewers the opportunity to skip… Continue reading UK Ad Avoidance Costs Advertisers £30 Million Per Year

ITV’s future is at the centre of renewed speculation today, with reports surfacing that a possible bid of £6 billion is being prepared for the broadcaster by a conglomerate of investors, including Lord Hollick and former BBC director general, Greg Dyke.The rumours build on comments made by Hollick last week, when the outgoing chief executive… Continue reading Greg Dyke Implicated In ITV Bid Speculation

Today’s mammoth 12 hour syndicated radio broadcast in aid of the Asian tsunami appeal has raised over £2 million with just under two hours left to run.The staggering total is double the amount expected to be raised by the event, which unites more than 200 stations with a single programme broadcast from Capital Radio’s Leicester… Continue reading UK Radio Aid Donations Surpass £2 Million Mark