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The increasing penetration of personal video recorders (PVRs) is causing growing concern for advertisers, with homes using the technology skipping through 77% of ad breaks during the 42% of shows that are recorded, according to new research due to be unveiled today at the Oxford Media Convention. The new study, by media buying agency PHD,… Continue reading PVRs Causing Increasing Threat To Advertisers

International media group, Pearson, will see a near 20% increase in earnings in 2005, according to analysts Merrill Lynch. Yesterday Pearson issued a positive trading statement (see Financial Times Will Break Even For 2004), stating that the company has experienced a larger than expected growth for its Higher Education Business Group, growing ahead of the… Continue reading Merrill Predicts Optimistic 2005 For Pearson

Commercial broadcasters Capital Radio saw a dramatic jump in share price yesterday, gaining 3.55% to close yesterday at 437p. The radio station recently participated in the Radio Aid campaign, helping to raise funds for children affected by the Asian tsunami (see UK Radio Aid Donations Surpass £2 Million Mark).Earlier this week saw the company appoint… Continue reading Sharewatch: Capital Radio Lead The Way

Consumer publisher Highbury House has announced a radical relaunch programme for all three of its home interest titles, Real Homes, Inspirations and Home, hoping to boost their fortunes before launching subsequent magazines in the sector.The overhauls will take place in March, with all three titles receiving a facelift. The publisher also states that work on… Continue reading Highbury Revamps Home Interest Titles Ahead of Launches

The increasing penetration of personal video recorders (PVRs) is causing growing concern for advertisers, with homes using the technology skipping through 77% of ad breaks during the 42% of shows that are recorded, according to new research due to be unveiled today at the Oxford Media Convention.The new study, by media buying agency PHD, forecasts… Continue reading PVRs Present Increasing Threat To Television Advertisers

IPC Media has cut the price of its popular What’s on TV guide, reducing its regular cover price to provide readers with better value but retaining all the TV news and views, as well as comprehensive weekly listings information.The title’s cover price will fall to 35p from the issue dated 29 January, a move which… Continue reading IPC Boosts TV Guide Value With Lower Cover Price

A new channel has been made available on digital TV service Freeview, by mobile telecommunication and broadcast transmission infrastructure company Crown Castle.The company is taking sealed bids from interested parties up to the 31 January, with broadcasting expected to start as early as 1 April this year. The initial contract term will be for 12… Continue reading Crown Castle Puts New Freeview Channel Up For Grabs

Magazine giant Emap’s flagship men’s title, FHM, has announced an exclusive cross branding and advertising deal worth over £1 million with online poker site, The World Poker Exchange.The deal, spanning six-months, will culminate in a TV special to be aired on men’s entertainment channels Bravo and Ftn later this year. The TV special will be… Continue reading FHM Secures Poker Deal Worth Over £1 Million

London mayor Ken Livingstone has told a radio station in the capital that the value of an exclusive distribution deal for newspapers on London’s underground train network could be worth up to £4 million, a massive 400% increase on the value of the Metro‘s current distribution deal.Furthermore, Livingstone is confident that a second deal, worth… Continue reading Livingstone Seeks Increased Newspaper Revenue From Tube

International media group, Pearson, has issued a positive trading update ahead of its 2004 preliminary results announcement on 28 February, stating that flagship publication, the Financial Times, is on course to break even in the fourth quarter, reiterating expectations in the Group’s November trading update.The announcement follows hard hitting cost-cuts within the company over previous… Continue reading Financial Times Set To Break Even For 2004