class=”article”>With the first global online ad impression measurement guidelines now in place, IAB Chief Executive Danny Meadows-Klue explains why creating a single standard in counting is the key to growing the medium…The online industry is a treasure-chest for marketers with a glittering array of tools, services and products that have transformed the way companies sell… Continue reading NewsLine Column: Setting The Global Standard
The BBC is to create annual savings of around £320m within three years, which will be redirected into programme making, by cutting 2,900 jobs, and moving 1,800 staff to Manchester.Staff affected will be given three-month redundancy notices today.BBC director general Mark Thompson laid out his three-part vision for the corporation:“A bold new programme and content… Continue reading Thompson Spells Out His BBC Vision
Evening Standard staff are said to have been told they will be expected to work over the Xmas period, amid speculation that the anticipated new free title may launch early in the New Year.The briefing of media buyers anticipated on Newsline in October is said to be likely to get under way shortly, but is… Continue reading Standard Staff on Alert for Possible New Year Launch
Media super-regulator Ofcom has revealed a staggering response to its community radio proposals, with over 190 applications flooding in from groups wishing to operate small-scale broadcasting services.The majority of licence requests were made by groups in the capital, with 34 requests by London-based organisations, 23 requests by community groups in the South East of England… Continue reading Ofcom Inundated With Community Radio Requests
Channel 4 will rediscover its roots next year with a rebrand to recreate its logo as a three dimensional shape, echoing the network’s first computer-animated identity and attempting to recapture the boldness and dynamism of the original.The aim of the redesign has been to recapture the essence of Martin Lambie-Nairn’s 1982 design, while retaining a… Continue reading Channel 4 Plans Wide-Ranging Rebrand For 2005
Future Publishing, the international special interest consumer magazine group, has announced a 10% increase in advertising revenues in the last 12 months. In the year to September 2004 the company’s adjusted operating profit increased by 1% on 2003, going up to £23.6m, while adjusted pre-tax profit rose by 1% to £23.8m. Circulation revenue also rose… Continue reading Future Advertising Revenues Up 10%
The uncertainty in the US economy could affect WPP’s earnings in 2005 and 2006, Sir Martin Sorrell warned investors at a recent conference in New York. Speaking at the Credit Suisse First Boston media and telecoms conference the WPP Chief Executive said that the company expected to see a 15% increase in earnings in 2004… Continue reading Weak Dollar Could Force WPP Profits Down
Total US advertising revenue attributed to online radio web sites is forecast to increase by 56% each year over the next five years, to reach $320 million by 2009, according to a new report by Borrell Associates. It is projected that $30 million will be spent on banner adverts and $4.5 million on streaming audio… Continue reading Internet Radio Advertising To Increase Tenfold by 2009
Specialist magazine publisher Future remained steady yesterday, closing at 63˝p ahead of preliminary results released this morning.The company has announced strong performance in the year to to 30 September, succeeding in a number of acquisitions and strengthening its management team (see Future Appoints Marketing Head For Aggressive Strategy).Elsewhere WPP saw its share price dip by… Continue reading Sharewatch: Future Unchanged Despite Positive Results
Satellite superpower BSkyB saw one of the largest rises week on week, climbing by 2.65% to close at 570žp in the week that the broadcaster unveiled its new winter schedule.The company is banking on a season of high-profile drama and documentary programmes to boost its flagging subscriber figures in the run up to Christmas, despite… Continue reading Sharewatch: BSkyB Boosted As Winter Schedule Announced
