The preview issue of Emap’s much anticipated first UK women’s weekly Grazia, was launched today, offering its readers a mix of fashion, news and celebrity gossip in a fast weekly format, contending with the larger monthly glossies.Advertisements are, in the main, of an aspirational nature; Giorgio Armani, Tod’s, Dolce & Gabbana and Versace all grace… Continue reading Emap’s Grazia Hits Shelves
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Channel 4 has welcomed the Government media watchdog Ofcom’s strong endorsement of the channel’s public service role and future strategy, as stated in the much anticipated Public Service Broadcasting Review, published earlier today.Responding to the report, Andy Duncan, chief executive of Channel 4 said: “This report contains everything that Channel 4 was asking for. Ofcom… Continue reading Channel 4 Welcomes Ofcom’s Support
International media group, Pearson’s flagship publication, The Financial Times has announced that it will launch its annual Lunch with The FT promotion this Saturday, 12 February.The national promotion, sponsored by British Airways, involves 150 ‘hand-picked high quality restaurants offering special lunches for £12.50 or £15 and is part of a special 16 page colour food… Continue reading Financial Times Launches Lunch Promotion
Confidence in the European media industry looks set to continue this year, indicating that the mergers and acquisitions (M&A) arena will be worth watching in 2005, according to a new PricewaterhouseCoopers report released yesterday. PwC, the audit and corporate finance group, is anticipating in excess of 110 transactions in 2005,compared to the number of deals… Continue reading Confidence In European Media To Fuel M&A
The Advertising Association’s (AA) forecasting skills have today been criticised by IPC Media, warning that the industry body’s advertising expenditure predictions could be misleading. Questioning the Association’s ability to make accurate forecasts, in a letter written to Media Week, Christina Hartley, IPC’s group ad marketing director, says: “The latest 2005 figure for the sector [consumer… Continue reading AA Forecasting Criticised By IPC
The start of 2005 saw independent media communications specialist, Carat, releasing its global advertising growth forecasts for the coming year. The agency group predicts that global advertising expenditure will grow by 4.9%, as advertisers show few signs of cutting media budgets. However, Carat cautions that while the market is currently healthy, the price of oil,… Continue reading INSIGHTanalysis: Media Healthcheck – January 2005
Media and communications group, Aegis has announced the appointment of Robert Lerwill as chief executive, taking over from Doug Flynn who has held the position since 1999.Lerwill, who will take over the role in late March, is currently a non-executive director of Aegis, joining the Group’s board in 2000. Prior to working at Aegis, Lerwill… Continue reading Aegis Announces Successor To Flynn
The Financial Times was one of the high-flying titles during the six months to November, adding 16% to its readership year on year and notching up a total of 450,000 according to the latest NRS figures.The increase shows the paper performing well despite reports earlier this month that at least 20 journalists will leave the… Continue reading NRS National Newspaper Round-Up
Golden Wonder is teaming up with the leading provider of SMS marketing services, Text Marketer, to launch one of the biggest ever prizes via an on pack SMS competition, offering Golden Wonder customers the chance to win one of 25 Beetle convertibles.The competition called “Crack the Keycode” will see consumers play to win one of… Continue reading Golden Wonder And Text Marketer Team Up To Offer SMS Competition
Cable and Wireless owned broadband provider, Bulldog is introducing the first pay as you go 4 Megabits per second broadband plus service, enabling users to pay only for the time they spend online.Bulldog has introduced two new services, Start@ctive and Call@ctive, which are specifically designed for the budget conscious home user, offering the benefits of… Continue reading Bulldog Introduces Fastest Pay As You Go Broadband Service
