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TV ratings body BARB has announced the first results of its much anticipated lifestyle survey, with data for July, August and September 2004 now available.Results from the survey included findings that 19% of 25-34 year olds spend over £100 on CD’s and tapes and that around 25% of adults shop online, with 25-44 year olds… Continue reading First Results From BARB’s Lifestyle Survey Published

The National Magazine Company’s decision to release monthly circulation figures for its portfolio of consumer magazine titles has been given a warm welcome by advertisers, with both ISBA and the IPA praising the publisher’s move.In a joint statement by the two advertiser bodies, Jeremy Found, head of media at COI said: “I really welcome the… Continue reading Monthly Magazine Figures Welcomed By Advertisers

ZenithOptimedia’s commercial director, Greg Grimmer, has been appointed as managing director of Zed Media, the group’s digital and direct agency, filling the shoes of Jeff Hyams and predicting strong growth over the next year.The move will see Grimmer head Zed’s operations as it moves to become more powerful with an increased client focus and increased… Continue reading New Zed Media Boss Aims For Double Digit Growth Next Year

Consumer magazine publisher IPC Media has announced a dramatic restructuring of its advertising department, gearing up towards a more unique advertising programme and greater use of tailored ad packages.While IPC Advertising will remain a unified brand entity, four main changes will be made within its management team. These will see IPC SouthBank group ad director… Continue reading IPC Restructures Ad Management For Greater Creativity

The latest analysis of the worldwide digital subscriber line (DSL) market by broadband market research company Point Topic indicates that digital subscriber DSL subscriptions have risen by 85.3 million by September 2004, and are forecasted to reach 100 million lines by early 2005. This is a 56% increase from the 54.6 million lines in the… Continue reading Digital Subscriber Lines Continue Upward Trend

The summer Olympics and presidential election has resulted in a significant expansion in ad demand in the US in 2004 and the upward trend is expected to continue in 2005, says global advertising agency Universal McCann. Bob Coen, director of forecasting says he now can predict that US and overseas companies will experience a slightly… Continue reading Universal McCann Predicts Positive Outlook For 2005

Newspaper publisher Trinity Mirror suffered a dip in share prices yesterday, losing 1.37% to close at 613.5p despite a positive trading statement issued yesterday telling investors that the company had achieved a strong performance throughout 2004,According to the company group circulation revenues for the five months to November 2004 on a like for like basis,… Continue reading Sharewatch: Trinity Down Ahead Despite Optimistic Update

The Institute of Practitioners in Advertising council has nominated David Pattison, worldwide chief executive of PHD Network to succeed Stephen Woodford of WCRS as president of the IPA.Pattison is the first media agency chief to be nominated for the position, expected to undertake the two year tenure from April 2005 if elected. The announcement comes… Continue reading Pattison Nominated As New IPA President

New research from British Telecom indicates that the digital divide in Britain will continue to exclude millions of computer illiterate adults well into the next decade and beyond.According to BT, the number of digitally excluded people will fall from 27 million to 23 million by 2025, with those being excluded risking disadvantage by losing access… Continue reading BT Claims Digital Divide Will Exist For Decades

Emap’s flagship men’s magazine FHM has announced the creation of an online style channel, providing the 2 million daily visitors to its website with the latest fashion and grooming advice to comprise what it claims is the “ultimate style guide to life.”The new section creates a bespoke editorial strand, featuring recommendations and expert advice on… Continue reading FHM Boosts Style Content With Dedicated Online Channel