Specialist magazine publisher Future Network saw a strong performance last week, gaining 11.81% to close at 71p on Friday, giving them domination of last weeks market.Future recently added Beach Magazines Publishing to their portfolio, incorporating Junior, Junior Pregnancy and Wedding Day magazine.The recent acquisitions show a continuing trend in Future’s new more aggressive expansion in… Continue reading Sharewatch: Future Sees Increase Following Acquisitions
A new report by PricewaterhouseCoopers commissioned by media super-regulator Ofcom has predicted that TV advertising revenue in the UK will be driven by multi-channel broadcasters, as traditional commercial channels become increasingly constrained by digital competitors success.The report also found that audience fragmentation is not as significant as first thought, with the impact on total TV… Continue reading Multi-Channel TV To Claim Larger Share Of Ad Revenue
The BBC’s audience and consumer research division has hired market research company GfK to extend its audience reaction measurement system, hoping to enhance existing data on its television and radio programmes.The new 3 year contract runs from April 2005, providing the BBC with a much faster system of measuring audience response to television programmes on… Continue reading BBC Hires GfK To Enhance Audience Measurement
The Times saw its circulation rise during November, adding 3.2% on the previous month to give a total of just over 682,000 in its first full month as a tabloid-only newspaper, according to the latest figures from the Audit Bureau of Circulations.The newspaper ditched its broadsheet edition at the end of October, and while several… Continue reading ABC National Newspaper Round-Up – November 2004
Three of the nation’s largest commercial television broadcasters, ITV, Channel 4 and BSkyB, have announced plans to create a marketing organisation to boost the profile of small screen advertising, following in the footsteps of the Radio Advertising Bureau and ploughing funding worth £1 million into the new venture.The as yet unnamed organisation will be responsible… Continue reading Commercial TV Giants Form Ad Marketing Bureau
The reality showdown between ITV and the BBC on Saturday night ended in the Corporation’s Strictly Come Dancing final romping home with victory, attracting nearly one million more viewers than the final show of ITV1’s X Factor.Direct comparisons between the two shows are difficult as they were both split into two halves, and screened at… Continue reading ITV Loses Saturday Night Reality Showdown With BBC
A multi million dollar merger between US wireless operators Sprint and Nextel is still undecided despite unnamed sources saying the companies are close to the deal. If the merger were to successfully progress, the combined company would be worth about $70 billion and have around 39 million subscribers, making it the third largest player in… Continue reading Sprint And Nextel Deny Merger
CVC Capital Partners, the private equity group is reported to be in the early stages of plotting a possible take over bid for UK Newspaper publishing group Trinity Mirror PLC. CVC is said to be analysing the company to see how much it would be worth paying for. Recently Trinity Mirror has seen its share… Continue reading Rumours Of Trinity Mirror Takeover By CVC Capital Partners
Merrill Lynch has revised its 2005 US advertising spend forecast downwards to 4.8%, compared to its November prediction of 5.2%. While political spending in 2004 will have certainly created difficult comparisons for 2005, Merrill Lynch believes the slower growth anticipated for next year is only in part due to this. The research group estimates that… Continue reading Merrill Lynch Conservative In US Ad Forecasts
The summer Olympics and presidential election has resulted in a significant expansion in ad demand in the US in 2004 and the upward trend is expected to continue in 2005, says global advertising agency Universal McCann. Bob Coen, director of forecasting says he now can predict that US and overseas companies will experience a slightly… Continue reading Universal McCann Predicts Positive Outlook For 2005
