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class=”article”>New legislation requires the value of intangible assets, such as brands, acquired since March 31 2004 to be listed on companies’ balance sheets. Stuart Whitwell, joint managing director of Intangible Business, an independent brand valuation, strategy and development consultancy discusses the implications of the new laws for brand owners…Ben Sherman, Glenmorangie, Jacobs Cream Crackers, Pennine… Continue reading NewsLine Column: Brands On The Balance Sheet

Emap Advertising has announced an exclusive cross-media promotional deal with Sony Computer Entertainment to back the launch of its new game, The Getaway: Black Monday on PlayStation 2.Worth £200,000, the deal sees exclusive editorial and broadcast campaigns created in conjunction with Empire, FHM and Kiss FM to promote the game’s launch throughout December.Both FHM and… Continue reading Emap Signs Cross Media Ad Deal With Sony

Interactive television consortium Zip TV has signed a unique interactive advertising deal with car manufacturer Honda to provide viewers with direct access to motoring specialists through their Digital TV sets.The first ever prototype of the service, known as The Honda Dealer of the Future, is being revealed for the first time by the motoring giant,… Continue reading Zip Gives Viewers Access To Interactive Car Specialists

The Local Radio Company has announced an offer to purchase the remaining shares of South West Sussex Radio Limited, trading as Spirit FM, giving the company complete control over the broadcaster in a deal which values the company at approximately £3.1 million.The deal will see LRC take control of Spirit, broadcasting on the South Coast… Continue reading Local Radio Company Acquires 25th Station

The Newspaper Marketing Agency has unveiled the second stage of its research into newspaper advertising effectiveness, claiming that print campaigns can double brand commitment amongst readers.The research is part of the NMA’s Measuring Advertising Effectiveness of Newspapers study, the first part of which was published in June following its creation at the beginning of the… Continue reading Research Claims Newspaper Ads Double Brand Commitment

Globally, the cost of above-the-line advertising is on the rise ahead of economic inflation, signifying a media market that is well and truly on the move, says Initiative Future’s latest Global Intelligence report. While confirming last year’s signs however, the media agency’s report also indicates that advertisers are netting less audience for their media dollar… Continue reading Cost of Advertising To Rise Ahead Of Inflation

Total US advertising expenditure for the first nine months of 2004 grew by 10.3% to $102.4 billion, compared to the same period in 2003, according to TNS Media Intelligence/CMR. “Throughout 2004, the advertising market has experienced steady, helathy growth with increases in all three quarters,” said Steven Fredericks, president and CEO of TNSMI/CMR. “As we… Continue reading US Advertising Market Experiencing Healthy Growth For 2004

The majority of UK internet users are now using broadband connections at home, according to the latest research from Nielsen//NetRatings. According to the research, the number of individuals actively surfing the internet at home each month has increased by 15% to 22.8 million over the past year. Of these, just over 50% (11.5 million) are… Continue reading Over 50% Of UK Surfers Now Using Broadband

The UK’s largest commercial broadcaster ITV put in a respectable performance yesterday, rising by 1.38% to close at 110p following a dismal few days for media stocks last week, when all but a handful experienced negative growth.The company recently announced the appointment of Clare Salmon as its new marketing director, following the surprise departure of… Continue reading Sharewatch: ITV Rises In Mixed Day For Media Stocks

Telecoms giant BT has announced the creation of a new entertainment division within its retail and consumer business, charged with driving the company’s entertainment and education operations, including the creation of the company’s fabled on-demand TV and movie services.Dubbed BT Entertainment, the division will be lead by chief executive Andrew Burke, currently director of value… Continue reading BT Appoints Management Team For Broadband TV Venture