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TV advertising revenue is growing at the fastest rate since 2000, enjoying a 14.5% increase compared to the same period in 2004, according to data released by media agency Starcom. The UK branch of the media services agency predicts healthy growth for Q1 of 2005, citing a 14% increase year on year, despite poor economic… Continue reading TV Ad Revenue At 5 Year High

Internet publishers predict traditional advertisers, such as pharmaceutical, automotive, travel and entertainment industries, will increase their online advertising expenditure by 20% in 2005, according to research company Advertising.com’s second annual survey of online publishers. Advertising.com has forecast that traditional advertisers will increase their online adspend in 2005 by a massive 70%, concentrating their online dollars… Continue reading Traditional Advertisers Forecast To Increase Online Adspend

Local digital directional advertising is predicted to increase revenues globally to $10.9 billion by 2009, with the US share of this market estimated to reach $5.1 billion, according to recent research published by strategic research analysts, The Kelsey Group. The Kelsey Group defines ‘directional media’ as advertising that is delivered to potential buyers when they… Continue reading Local Digital Directional Advertising To Make $10.9 Billion By 2009

The marketing profession remains broadly optimistic about the future economy, supporting the widely held view that the expected slowdown in 2005 will represent a change of gear rather than a recession, according to the latest survey results from the Chartered Institute of Marketing (CIM). The study, based on the views of 500 senior marketing professionals… Continue reading Little Sign Of Recession, Says CIM Study

The compact revolution within the newspaper industry has not had the success that publishers had hoped for, with misleading increases in circulation figures disguising the sector’s increasing struggle with advertisers, according to a new paper published by The McKinsey Quarterly. The rise of the internet and subsequent influx of online news sites has resulted in… Continue reading Tabloid Format May Not Deliver Success

Magazine publisher, Highbury House Communications has announced the proposed sale of its business publishing operations, BCom, to Ergo Science Corporation for gross profits of £12.5 million. This will put the Group on track to achieve its stated strategy of reducing indebtedness and focusing on its consumer newsstand business.It is estimated that net proceeds will total… Continue reading Highbury Sells Business Publishing Arm

class=”article”>Mobile marketing has seen huge growth in recent months, with the latest technology presenting companies with ever more advanced methods of communicating their brands to consumers. Nick Wiggin, chairman of the Mobile Marketing Association, explains the growth and benefits of the medium…Mobile Marketing has come along way in the last three years. This engaging communication… Continue reading NewsLine Column: Time To Start Measuring Mobile

ITV has confirmed that its flagship soap opera, Coronation Street, will receive a boost with the creation of dedicated interactive features in the near future.In a report by the Financial Times, Jane Marshall, controller of interactive television services at ITV, said: “The time is right for us now to look for the next level of… Continue reading Flagship Soap To Receive Interactive Boost

Media super-regulator, Ofcom, has set out the first timetable for digital TV switchover, specifying which towns and cities will lose their existing analogue coverage, and when.Under the watchdog’s plans, Carlisle, Exeter and Cardiff will be amongst the first cities to lose their analogue signals in 2008, while the Channel Islands will be the last to… Continue reading Digital Switchover To Begin In Three Years

Dennis Publishing has ceased publication of fledgling computing title PC Projects just seven months after its launch, intended to capitalise on the growing number of homes equipped with a computer.At the time of PC Projects’ launch, the title’s publisher Peter Wootton, said: “People want to get more from their home PCs, as the recent and… Continue reading Dennis Drops PC Projects After Just Seven Months