Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.
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They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.
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Amid continued exposés of fraud in the open web and beyond, advertisers — as usual — have to sort things out for themselves. But first, they need to recognise their own need for change.
The hounding of Kate Middleton underlines there is no understanding of AI without DEI.
The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.
A prediction: SVOD/YouTube/AVOD/FAST will offer the same measurable reach as broadcasters, argues MiQ’s advanced TV product manager. (Partner content)
Vevo has partnered with Kerv Interactive to bring shoppable ad formats to its CTV network.