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The TV audience measurement body has chosen BVA BDRC to carry out a study to help shape the future of CFlight.

The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.

Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.

What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?

They show the ability a media channel has to change perception about a brand, otherwise known as signal strength, according to Richard Kirk, EssenceMediacom’s joint strategy officer.

What does Disney’s investment in the Fortnite maker mean for the two companies and for advertisers?

Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns. 

Other political figures including Lord Grade, Lucy Frazer and Chris Bryant also offered their visions for the future at LEAD 2024.

Duncan, who has been CEO of UK publishing unit since 2020, will be replaced by Helen Morris and Steve Prentice.

The publisher plans to launch two entertainment podcast series as part of its commitment to attract new audiences on audio and video platforms.