SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.
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Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.
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Most people think brands should be more proactive in helping them navigate high living costs, according to new research.
Media Smart, UK advertising’s non-profit education programme, reached 845,000 young people in 2023.
Total box office for the UK and Ireland in January reached £67.8m, according to Comscore.
The video platform is targeting the big screen — and watch time has become the number one predictor of channel revenue.
Richard Bon, UK MD and Europe commercial lead at OOH company Clear Channel, hopes 2024 will be the year that the media industry puts “talent over technology”.
The three digital advertising companies reported ad revenue growth of 11-26%.
Pearl & Dean’s Charlene Williams joins the podcast this week alongside host Jack Benjamin and special guest Sam Tidmarsh to discuss the post-pandemic box office recovery and why DEI efforts can’t stagnate at media companies.