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We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.

The brand is targeting specific audiences in north-west Barb region.

As part of a multi-year strategic partnership, The Independent will assume all editorial and commercial control of BuzzFeed’s UK brands.

The delay to streaming shows cinema’s power in getting that “big push” for a film, according to Pearl & Dean’s operations chief.

Liz Landy, Ipsos’ global head of audience measurement, will leave the company at the end of February, The Media Leader has learned.

Is it a loose and inaccurate metric or one of the most important we need to be watching?

The actions that the industry takes now will have big repercussions further down the line and, if you do nothing, don’t expect a happy ending.

What can politicians learn from influencers about how to reach younger audiences in a big election year?

Spend from luxury brands has increased across outdoor media owners in 2023.

TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.