Media agencies should become more like management consultants , focussing on the ‘why’ rather than the ‘how’.
Showing 3211-3220 of 62,620
More Uk articles
Lawmakers and international bodies move to regulate AI, Google delays Bard launch in EU and Meta and LinkedIn reveal new generative AI tools, all this week in MED-AI.
Laurence Green joins Omar Oakes and Jack Benjamin to discuss the point of Cannes Lions, the importance of creative in driving effectiveness, and some concerning consumer trust numbers for news.
Senior content manager Sam Tidmarsh unveils the vision behind the 2023 edition. If Media 2.0 is defined by the emergence of the Internet and digital technologies, what defines the next era?
The Channel 4 brand is a “companion” to guide viewers through a world of limitless video content.
This year’s Champions League Final was again broadcast freely on YouTube. Total viewing was down, but what we’re learning through innovation is expanding all the time, writes the CEO of Barb Audiences.
The Telegraph’s chief commercial officer shares how she started her career in media and what she is most proud of from the last year.
Who will emerge to buy The Telegraph and The Spectator, and what will it mean for one former columnist and editor, asks Raymond Snoddy.
Ofcom’s proposals to increase the amount of ads that ITV and Channel 4 can broadcast will cost £180m a year in ad revenue for non-public service broadcasters and hit niche channels hardest, according to research by multi-channel broadcasters.
With a growing abundance of media audience data, advertisers and agencies must not lose sight of the importance of transparency, objectivity, and accountability, according to a new IPA whitepaper.