More Uk articles

Kantar’s Jane Ostler sits down with host Jack Benjamin to unpack the findings from Kantar’s Media Reactions 2023 report.

Clear Channel strategist Colin Horan argues turbulent times present a golden opportunity for brands, and broadcast reach is more important now than ever before.

Route Research’s general manager Euan Mackay responds to the latest Lumen attention study and asks: does attention need to be grabbed all at once? Or is it as effective built up over time? 

It appears global forces are reshaping our behaviours and preferences, and businesses will need to adapt their brand strategies alongside them.

More than two-thirds of retail media buyers (70%) surveyed by IAB Europe cited a lack of retail media standardisation as “a key barrier” to further investment.

Global’s commercial agency director shares the biggest turning point in her career and what she would do if she took a year off work.

Radio 4’s Today deserves a pat on the back for its exceptional journalism on the RAAC scandal and ‘Martha’s rule’.

Faux OOH could complement Foundational and Special OOH activations, but it’s not quite the same thing in some powerful, if subconscious, ways.

Barb, the industry’s TV audience measurement body, will take over governance responsibility for CFlight in January 2024.

TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.