More Uk articles

French advertising giant, Havas, has today posted only a small increase in organic revenue for the second quarter of 2004, despite improved conditions in the UK and European markets. Group revenues which were up by only 0.6% to â‚Ź393 million, after currency rate adjustments for the period March to June 2004, were dogged as expected… Continue reading Havas Revenues Held Back By Poor Growth In United States

Consumers now spend more money on media than advertisers, signaling a fundamental shift in the economics of the media industry, says a US based media merchant bank. The shift, which occurred during 2003, is now just coming to light says Veronis Suhler Stevenson and reflects that advertising is no longer the primary business model for… Continue reading Consumers Overtake Advertisers In Media Spending

Viacom Outdoor has secured computer manufacturer Hewlett Packard to launch a three month branding campaign at Bank Tube station in central London.The campaign, which was booked through Viacom Outdoor’s Impact team, features a creative spanning the 80 metre-long Bank trav-o-lator, which connects the Central Line to the Waterloo & City Line at one of London’s… Continue reading Viacom Secures Hewlett Packard For Bank Campaign

Channel 4 is believed to be considering plans to launch a national, speech-based, digital radio station sometime next year to compete directly with BBC Radio Four.The initiative is the brainchild of Channel 4’s recently appointed chairman, Luke Johnson, who is looking at ways to diversify the broadcaster’s revenue in the face of increasing competition from… Continue reading Channel 4 Plans To Launch National Talk Radio Station

Almost 90% of media research professionals believe that television sponsorship is more valuable than traditional spot advertising, according to the latest study from the Media Research Group.An online poll of the MRG’s members shows that almost 40% of respondents were unable to quantify the value of television sponsorship. However, of those that expressed an opinion,… Continue reading Media Researchers Value Sponsorship Over Spot Advertising

Media super-regulator Ofcom has slammed GMG Radio for a series of on-air commercials claiming that DAB digital radio provided CD-quality sound, following a number of complaints from particularly technology savvy listeners.The commercial, which was broadcast on Jazz FM as part of a wider London-centric campaign, attracted complaints from nine listeners, who argued that DAB did… Continue reading GMG Slammed For Misleading Digital Radio Commercial

The Sunday Times is to enhance its football coverage with the publication of a 32-page guide to the Premiership, distributed free with the paper on 8 August and offering readers insight into the minds of key players, as well as some of the season’s main highlights.The Sunday Times Premiership Guide will include a series of… Continue reading Sunday Times Boosts Sport Coverage With Football Guide

A further three million people have gone online over the last three months in a move than takes the total number of internet users in the UK to almost 28 million, according to the latest study from Mintel.The figures reveal one of the largest recent growth spurts for internet penetration in the UK, which jumped… Continue reading Internet Usage Soars With Almost 28 Million Now Online

ITV chairman, Sir Peter Burt, has once again reaffirmed his commitment to the broadcaster’s embattled chief executive, Charles Allen, telling shareholders and staff that replacing the broadcast boss does not feature on his to-do list.Burt has also quashed rumours that former BBC chief executive, Greg Dyke, is being groomed as Allen’s replacement. Speaking to the… Continue reading Burt Underlines Commitment To Allen As Chief Executive

More than 10 million UK households with Freeview and satellite television accessed BBCi’s digital interactive services during April and May 2004.The latest quantitative study commissioned by the BBC and Teletext reveals that 53% of viewers in Freeview homes used the Corporation’s ‘always on’ BBCi interactive services during May, compared with 46% of satellite viewers during… Continue reading More Than 10 Million Households Now Use BBCi Services