Analysis: Expect a lot more games based on Netflix originals and licensed content to find their way into Netflix’s gaming app.
More Uk articles
Full report available at: Mediatel > Connected > Consumer Surveys
Schvartz will be responsible for leading Pinterest’s sales strategy and execution in its EMEA growth markets.
Justin Cochrane tells Ella Sagar about Clear Channel Outdoor’s aim to become a US-only business, what would be the ‘right’ buyer for the UK operation, and how out-of-home needs to be more consistent with its message to advertisers.
The Telegraph looks on course to hit its bold ‘one-million subscriber’ target, but at what cost? And what will happen next, asks Axate founder Dominic Young.
Can we use modern technology to help consumers access a physical interaction rather than replace it?
GroupM has partnered with Jounce Media to introduce new protections against Made For Advertising websites that are designed to protect against wasted media investment.
London-based Jewish weekly news publication The Jewish Chronicle has become the latest publisher to join Ozone, the premium digital advertising platform built for brands by publishers.
Fake ads or branded ‘fan art’ stand a much better chance of going viral when they marry bizarre activations with seemingly real world locations.
Is a one-dimensional focus on measuring attention distracting advertisers from exploiting the true effectiveness potential of different media?
