In brief: Love Island returns to ITV today and among the latest product-placement deals secured are coffee brand Emmi Caffé Latte, which is taking its investment in the show “to a new level”.
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A reimagining of PSB “due prominence” for the digital and streaming era is needed. But is it too little, too late as part of the Draft Media Bill?
Interview: Brandtech Media founder Nick Emery reveals the strategy behind the Jellyfish acquisition and how advertisers pay for media will change.
According to MMC, Manning joins them at a time when the complexity of marketing and media continues to demand independent scrutiny by advertisers.
The deal creates the largest digital-only marketing group in the world, with more than $1bn in revenue and over 7,000 employees.
Relaunches still come with a degree of risk and not all work out as planned, warns Hearts & Science’s UK chief strategy officer.
It seems absurd to counter our dwindling attention span with the instruction to ‘make more stuff’, writes Mindshare’s strategy partner.
The IPA’s latest ‘Signals in the Noise’ event heard how there is a danger of data overload and overcomplication.
Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.
There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.