More Uk articles

To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.

These reports are a waste of time and energy, with no actual learnings to be found, all designed to make the agency look busy. But it doesn’t have to be this way.

Full report available at: Mediatel > AV> Cinema

The newspaper’s advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.

Ruth Cartwright says the UK’s set-up for trading TV and video is hampering Sky as it competes with global streaming giants.

Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions. 

Could a longer transformation period to prepare for full digital, a move to “artisan” and a concerted marketing effort shift the timeline?

Sheffield council will restrict advertising on its panels from categories including air travel and HFSS food and drink under a new policy.

Disability is still missing in many inclusivity drives. But there are many ways brands can target disabled people, with influencers playing a key role.

Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.