Use AI to enhance creativity, not replace it. Truly disruptive marketing comes from human insight and ingenuity, argues Wavemaker UK’s chief strategy and planning officer.
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In an episode of The Media Leader Podcast, Lucy Rissik, Nina Mackie, and Jack Benjamin unpacked Netflix’s gaming strategy, and what the company has likely learned from Google Stadia’s flop.
There are three main factors underpinning whether someone trusts advertising, according to the latest study by think tank Credos.
The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that “understand that marketing is an investment which needs a return, and not purely a cost”.
What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?
Culture Secretary Lucy Frazer should be commended for working to tackle ‘Slapps’, but we’d be in good hands if Sir Chris Bryant takes the reins to finish the work.
Adwanted Events’ head of commercial shares her advice for someone who wants to work in media sales and her dream Glastonbury line-up.
In response to the ‘stranglehold’ big tech has on the digital publishing industry, publishers may look toward micropayments as a way to diversify their business models. But are they proven to work yet?
On the Beach and KFC’s sponsorships of ITV programmes resulted in the most positive effects when combined with regular TV spot advertising.
UK advertisers plan to increase spend on programmatic digital out-of-home by an average of 31% in the next 18 months, JCDecaux’s tech platform has found.