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ITV’s deputy managing director for commercial sales shares what he wanted to be as a child and his most challenging recent brief.

ITV’s airtime for equity fund, ITV AdVentures Invest, has agreed to provide up to £5m in ad inventory across ITV’s channels in return for a minority equity stake in the pain relief brand.

Analysis: The streaming leader has sought to quickly expand its gaming footprint to add value to its current subscription offer and capitalise on growing consumer and commercial interest in gaming.

Some say generative artificial intelligence will transform the workforce. Many workers say it already has.

Media and advertising needs to change the conversation around disability not only within the industry but beyond so people do not ‘slip’ into exclusive environments.

A new attention measurement study found that while miniscule attentive exposure can impact ad recall and brand awareness, achieving significant uplifts in lower funnel metrics requires multiple seconds of engagement.

Jack Benjamin, Omar Oakes and Ella Sagar are back on the podcast this week to analyse some of the industry’s biggest stories.

Kinetic’s head of planning explains how smart city OOH advertising will not only shape the urban landscape of the future, but also offer dynamic, measurable and multichannel opportunities for advertisers.

Partner content: Ready to make a big impact? Incorporate cinema advertising into your launch campaign to boost brand perception and leave a lasting impression on your audience.

The Daily Mail and General Trust has confirmed its interest with Lloyds Banking Group for a potential bid for The Telegraph.