Budweiser and Weetabix are among the first major brands to launch nationwide multichannel campaigns during a period of “late money” being spent on TV in the UK this summer.
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The UK TV ad market will decline by 6% in 2023, Channel 4 has forecast, as the broadcaster admitted having to “cancel a handful of shows” in response to trading this year being worse than expected.
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TV advertisers and broadcasters need to embrace programmatic, streaming and measurement technologies instead of sticking with the status quo, or risk being left behind by consumers.
A pause for due process over the BBC presenter scandal is needed, but the Corporation can rightly be blamed for its slow response to allegations.
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