More Uk articles

We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.

In brief: The UK government will reportedly legislate to create a new regulator overseeing tech giants like Google and Meta.

Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.

Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.

In brief: NBC Universal CEO Jeff Shell has left the company after admitting to an inappropriate relationship with a colleague, parent company Comcast said.

The move comes within weeks of the AOP published an open letter decrying “unscrupulous” tech vendors of stealing publishers’ IP through illegal data scraping practices.

Climate-conscious newsbrand readers offer an opportunity for brands to appeal to those eager to help save the planet without suffering a financial hit.

Gal-dem closing its doors should be a cause for great concern for the media industry’s present and future, writes UM UK’s managing partner.

Feature: Streaming services Peacock and Amazon are developing bespoke virtual solutions as the AI-driven tech promises new ways of monetising both new and library content.

In brief: WPP has acquired global sonic branding agency amp.