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This highly technical and advanced method of measurement may be perceived as a black box, but it delivers a higher magnitude of benefits than the cost of doing the analysis, writes Wavemaker’s modelling solutions partner.

Amazon Ads’ UK MD tells The Media Leader about his dreams of working in the football industry and what advice he would give his younger self.

A thorough review of the BBC’s licence fee is necessary, but it must consider that such a fee, perhaps turned into a household charge, may be the least-bad option.

Spotify beat or met most expectations in its recent quarterly earnings, but hinted at more efficiency and a lower headcount in its quarterly earnings call.

Analysis: PubMatic wants to simplify a booming but fragmented media channel. But simplicity is not a substitute for good strategy.

Analysis: Growth in digital subscriptions may lift its sale price as potential bidders would be receiving a publisher with improving profits.

Analysis: While blaming Facebook’s change in policy toward news for a sharp decline in page views may well be fair, it doesn’t change the fact that its outlets will need to adapt to attract online audiences.

Shares in S4 Capital dropped by 22% this morning after founder Sir Martin Sorrell issued a profit warning amid weakened demand from tech clients.

Host Jack Benjamin is joined by editor Omar Oakes and reporter Ella Sagar to discuss the latest news around the media industry in a new podcast format.