More Uk articles

There is no denying it has been a difficult two years for the UK advertising industry but media executives should be encouraged by new forecasts which show that expenditure could rise by as much as 42% over the next decade. The Long Term Advertising Expenditure Forecast from the Advertising Association acknowledges that following a prolonged… Continue reading Promising Long Term Outlook For UK Ad Market

Emap Performance has appointed Marcus Rich, formerly managing director of FHM Worldwide, to the newly created position of managing director.Rich will take responsibility for Emap’s portfolio of rock, pop and dance music magazines, which include Smash Hits, Kerrang! and Q. He will also oversee Performance Television and Performance Interactive.The new role will see Rich work… Continue reading Emap Performance Appoints Rich As New Managing Director

Cautious optimism in the media and advertising markets has become ‘reduced pessimism’ in the latest Bellwether report from the IPA. The Q3 2003 survey shows that on the whole marketing budgets are still being cut, but by fewer companies than in the previous report* (see INSIGHTanalysis: IPA Report Shows Few Signs Of Marketing Improvement). As… Continue reading INSIGHTanalysis: IPA Sees Reduced Pessimism Despite Continued Cuts

Audiences for news programming on television received a massive boost during the recent war in Iraq, according to new research from the Independent Television Commission.The Conflict Around The Clock report, published today, shows that television was the main source of news for 67% of respondents during the conflict, compared with 16% for newspapers, 13% for… Continue reading Television News Audiences Surged During War In Iraq

The future of radio as a medium is under threat unless it goes digital, according to the BBC’s director of radio and music, Jenny Abramsky. Speaking at a National Association of Broadcasters conference yesterday, Abramsky warned against the dangers of taking radio for granted in a future were the next generation of listeners face more… Continue reading Abramsky Claims Future Of Radio Is Under Threat

Carlton Communications has bowed down to shareholder pressure by announcing that Michael Green will step down as chairman designate of the newly merged ITV company.The broadcaster confirmed that Green has reluctantly given in to continued calls from a coalition of city institutions for him to relinquish his role at the helm of the company that… Continue reading Green Relinquishes Roles As ITV Chairman Designate

MindShare/Global Sportnet Announce New Sports Marketing Business MindShare and Global Sportnet have today announced their intention to rapidly scale their presence within the sports marketing sector through the formation of a new company. It will focus on providing new and existing clients with strategic consulting, identification and purchase of sponsorship opportunities, activation and measurement expertise… Continue reading Sharewatch: Carlton Row Threatens Planned ITV Merger

Rob Hobson, planning manager at Granada Enterprises, responds to recent research from BT Yahoo! Broadband which claims that internet users now spend more time online than watching television (see Consumers Are Spending More Time Online).You may well have seen claims last week by BT Openworld that consumers are spending more time surfing the internet then… Continue reading NewsLine Comment: Rob Hobson – Granada Enterprises

Europeans will use the internet to originate half a million mortgage loans in 2003, equivalent to five per cent of total new mortgages, according to a brief by Forrester Research. The number of gross new internet-originated mortgages is set to grow from 495,000 this year to 1.6 million in 2008, equivalent to $230 billion. Remortgagers,… Continue reading Europeans Turning To The Web For Mortgages

A new media planning and buying agency, specifically created to cater for the business to business market has opened its doors this month in Manchester.Which Media has been launched by Amanda Alexander, who was previously head of business to business at Purely Media, a division of Mediaedge:CIA in Manchester. Before joining Mediaedge Alexander was media… Continue reading Which Media Launches In Manchester