ITV partners Granada and Carlton Communications both announced rising profits today and hope to realise cost savings of £100 million from their imminent merger.The two companies previously indicated that the tie-up would bring £55 million of annualised cost savings. However, the merger planning has allowed costs to be cut by £43 million since the deal… Continue reading Granada And Carlton Reveal New Savings Target
The ASA has upheld complaints against a magazine ad for fast food giant McDonalds over claims their french fries are made entirely of potato.The ad depicted a potato in a fries box and the strap line “The Story Of Our Fries. End Of Story.” The ad went on to claim that McDonalds picks special types… Continue reading McDonalds Fried Over Chips Claim
Sky Sports 1’s exclusive coverage of England’s recent Euro 2004 qualifying match against Turkey attracted 9.2 million adult viewers, according to the latest wave of research from the contentious GfK Broadcast Media Survey.The survey used a special wristwatch device to measure out-of-home viewing for the channel’s coverage of the game, which attracted an average of… Continue reading GfK Claims Out Of Home Viewing Boosted Sky Sports
Future Publishing’s flagship film magazine Total Film has unveiled a new look and increased editorial content in a bid to strengthen its position in the competitive UK film magazine market.As part of the revamp, Total Film is giving its logo a bold new look as well as increasing its pagination and launching a new supplement… Continue reading Total Film Unveils New Look
ITV is to completely overhaul its broadcast scheduling and commissioning process in order to maximise commercial impacts for advertisers.Rather than the commissioning process preceding the scheduling of programmes, as in the past, the ITV schedule will be designed first with advertisers’ needs in mind and programming will be commissioned to match the schedule brief. In… Continue reading ITV Focuses On Delivering Commercial Impacts
Almost 30 million American homes will be banking online by the end of 2003 and the number is expected to almost double over the next five years, according to new forecasts from Jupiter Research.Also On MediaTelINSIGHT Today….More Americans Relying On Mobiles, Says StudyAn increasing number of US consumers are abandoning their landlines in favour of… Continue reading MediaTelINSIGHT: Online Banking Winning New Fans
Almost 30 million American homes will be banking online by the end of 2003 and the number is expected to almost double over the next five years, according to new forecasts from Jupiter Research. Internet banking is growing in popularity as consumers put aside security concerns and embrace the convenience and time saving advantages of… Continue reading Online Banking Winning New Fans
An increasing number of US consumers are abandoning their landlines in favour of wireless options, according to tech research firm MetaFacts. Recent legislation allows homes to switch their landline number to wireless carriers and it is estimated that 3.5% of PC-using homes no longer have an installed line. This is up from 2.4% in 2002… Continue reading More Americans Relying On Mobiles, Says Study
Further evidence of a surge in internet advertising has been presented by the Online Publishers Association. The organisation claims that ad revenues among prominent online publishers rose by almost 50% in the third quarter of 2003. After two years of negative growth, US online advertising has turned the corner with revenues up by 14% to… Continue reading Internet Adspend On The Up And Up
The regional newspaper industry is in a strong position to maintain and grow profitability over the longer term, according to a new report published by Mintel this week. The Regional Newspapers report claims that the industry is in great shape due to its local focus, which allows it to provide news and information that is… Continue reading Research Claims Regional Press Is Set For Revenue Boost
