Rob Hobson, planning manager at Granada Enterprises, responds to recent research from BT Yahoo! Broadband which claims that internet users now spend more time online than watching television (see Consumers Are Spending More Time Online).You may well have seen claims last week by BT Openworld that consumers are spending more time surfing the internet then… Continue reading NewsLine Comment: Rob Hobson – Granada Enterprises
Europeans will use the internet to originate half a million mortgage loans in 2003, equivalent to five per cent of total new mortgages, according to a brief by Forrester Research. The number of gross new internet-originated mortgages is set to grow from 495,000 this year to 1.6 million in 2008, equivalent to $230 billion. Remortgagers,… Continue reading Europeans Turning To The Web For Mortgages
A new media planning and buying agency, specifically created to cater for the business to business market has opened its doors this month in Manchester.Which Media has been launched by Amanda Alexander, who was previously head of business to business at Purely Media, a division of Mediaedge:CIA in Manchester. Before joining Mediaedge Alexander was media… Continue reading Which Media Launches In Manchester
Film studios are inclined to regard the web with suspicion on the basis that illegal file sharing threatens to erode revenues across the industry. However, a new report from Informa Media Group claims that piracy will only have a limited impact on sales and Hollywood will ultimately gain from internet services. Unlicensed downloading is widely… Continue reading Web An Opportunity For Movie Business, Says Report
JCDecaux is expanding its Premiere brand with a new range of giant poster sites to provide maximum impact for outdoor advertisers.The new giant portrait format will eventually be available at more than four hundred sites and will measure 450 square foot in total.The network will initially consist of five sites across high impact locations in… Continue reading JCDecaux Extends Premiere Brand With Giant Sites
In mature European mobile markets, price is the main reason for switching providers and operators need to refine their marketing plans to reflect the changing wireless environment. A new Yankee Group report has found that 85% of European mobile users consider cheaper pricing to be the main lure when changing to a new provider. The… Continue reading Price Is The Priority For Mobile Consumers
BARB has announced that Bjarne Thelin, director of planning at Carlton Television, will replace Caroline McDevitt as chief executive of the audience research body early next year.McDevitt, who has held the chief executive’s position for five years, announced she was standing down in July, after overseeing the implementation of a new television audience measurement system… Continue reading BARB Appoints Thelin As New Chief Executive
Emap’s flagship music title Q is launching a special mini-magazine and compilation CD for sale in Virgin Megastores.The mini-magazine, entitled Q Sounds, will have a cover price of £3.99 and will feature a CD of sampler showcases from a variety of current album releases. The spin-off title will contain 64 pages of reviews, interviews and… Continue reading Emap Launches New Mini Version Of Q Magazine
Carlton Communications has defied calls from a powerful group of institutional shareholders for Michael Green to be removed as chairman of the newly merged ITV by noon tomorrow.The broadcaster has confirmed that it has received requests from a coalition representing more than a third of the combined ITV’s shareholders for Green to immediately relinquish his… Continue reading Carlton Defies Shareholders Over Calls To Oust Green
ITV scored a ratings victory on the weekend with the England rugby team’s crucial match against South Africa attracting a peak audience of more than 6 million viewers.Saturday’s game, which saw England defeat the Springboks by 25 points to 6, averaged 5.3 million viewers and secured a 53.2% share of the available audience for ITV1,… Continue reading Over 6 Million Tune Into ITV1 For England Rugby
