Heart 106.2 has been named the most listened to radio station in London by the controversial GfK Broadcast Media Survey.The results of the new audience measurement system, developed by Kelvin MacKenzie’s Wireless Group, show that listeners in the London area tune in to the Chrysalis-owned station for longer than they do 95.8 Capital FM.Data for… Continue reading GfK Survey Names Heart As Most Listened To London Station
The Daily Telegraph has secured Eurostar to launch an innovative advertising campaign to promote its faster business service using the paper’s Alex cartoon strip.The campaign, which begins later this month, is designed to encourage business travellers to France and Belgium to switch to Eurostar.Peattie & Taylor will produce a series of bespoke cartoons, forming the… Continue reading Telegraph Launches Cartoon Campaign To Promote Eurostar
The advertising outlook is improving and the leading agencies are well positioned to take advantage of the market situation in 2004, according to analysis by Lehman Brothers.Also On MediaTel Insight Today…Wireless To Rule The Roost But Fixed Lines Have A FutureRevenues from mobile phones in Europe will soon overtake those of the total fixed line… Continue reading MediaTelINSIGHT: Top Agencies To Enjoy Recovery
Independent Television Commission chief executive, Patricia Hodgson, has criticised the level of responsibility given to Ofcom and has urged the new super regulator to focus on its competition duties. Delivering last nightÂ’s annual New Statesman lecture, Hodgson warned against the dangers of Ofcom becoming tied up in the range of regulatory responsibilities set out in… Continue reading Hodgson Calls On Ofcom To Focus On Competition Duties
Satellite television group BSkyB was seen up 1.11% yesterday, despite shareholders forcing News Corp chairman, Rupert Murdoch, to withdraw a controversial share options package for senior executives.Media analysts have reportedly suggested that the shareholder unrest may weaken Murdoch’s attempts to have his youngest son James replace outgoing BSkyB chief executive, Tony Ball.Meanwhile, WPP continued to… Continue reading Sharewatch: BSkyB Climbs Despite Shareholder Unrest
News Corporation chief Rupert Murdoch has professed himself more than satisfied with the performance of the company and claims to have no intention of stepping down. Speaking at News Corp’s AGM in Adelaide this week, Murdoch said that the group was “very confident” of meeting its earnings targets given the encouraging outlook. “All the signs… Continue reading Murdoch Spurred On By Improving Economy
Times Newspapers is to part company with its group advertising director, John Trickett, who is stepping down at the end of this month after five years in the job.News of Trickett’s departure comes just weeks after a review of the group’s senior management structure and the appointment of Mike Gordon to the newly created position… Continue reading Times Parts Ways With Advertising Head After Shake-Up
You don’t need to have entered the MediaTel Group Sports Quiz yet to win a sought-after digital radio now – courtesy of Opus.Send an email to [email protected] to tell us:How many goals will be scored in this weekend’s Premiership games?(Sat Oct 18 and Sun Oct 19) – all completed games apply. See fixtures below.Include your… Continue reading MediaTel Group Sports Quiz – Bonus Question
Granada Enterprises has secured distance learning provider Computeach to sponsor a range of sports programming on the ITV News Channel.The deal will see Computeach break bumpers run during the ITV News Network sports reports on Friday and Saturday nights. Branding will also appear on the channel’s Football Extra programme and on the half-hour sports bulletins… Continue reading Granada Secures Sponsor For ITV News Channel
Virgin Radio has secured Nescafé Original as the new sponsor of its flagship Pete and Geoff Breakfast Show from November this year.The twelve-month deal is intended to position Nescafé as an essential part of the morning routine. It marks the return of one of Virgin Radio’s oldest commercial partners, which first advertised on the station… Continue reading Virgin Radio Wakes Up Listeners With Nescafé Original
