Fixed wireless broadband internet systems are proving an attractive alternative in areas where cable and DSL services are not readily available, according to a new report from Strategy Analytics (SA).Also On MediaTelINSIGHT Today….B2B Press Advertising Trends Pick Up In The USUS business to business (B2B) print advertising spend was down by just 0.5% year on… Continue reading MediaTelINSIGHT: Fixed Wireless Systems Prove Attractive
Online advertisers could be overestimating the effectiveness of their campaigns due to flawed internet measurement techniques, according to new research from web analytics group, RedEye.The study shows that an IP-based approach to online audience measurement overestimates visitors to websites by up to 7.6 times, while a cookie-based approach overestimates users by up to 2.3 times.The… Continue reading Online Measurement Distorts Campaign Effectiveness
The sale of two North London newspapers by Independent News & Media (INM) to Newsquest has been approved by the competition minister Gerry Sutcliffe today. The Hornsey Journal and the North London Weekly Herald can now be sold to Newsquest along with the Islington Gazette. Earlier this year INM agreed to sell its entire portfolio… Continue reading INM Cleared For London Papers Sale To Newsquest
Scottish Radio Holdings (SRH) has become the latest radio group to report a strong set of financial results this week, following good postings from GWR (see GWR Profits Treble With Strong Local Group Performance) and Chysalis (see Chrysalis Profits Surge As Outperformance Continues). Like for like broadcast revenues were up by 6% during the year… Continue reading Scottish Radio Sees Airtime Revenue Up 6% In 2003
Capital Radio was seen in the spotlight, down 1.93% following the announcement that it is to buy London radio group, Choice FM, for around £15 million. Capital already owns 19% of the Choice group, which it acquired in September 2001 for £3.3 million (see Capital Radio Takes Choice FM For £15 Million).Elsewhere, the Hollinger International… Continue reading Sharewatch: Capital Falls On Choice Acquisition
Coca-Cola is to stop aiming its television commercials at children under the age of twelve, amid increasing calls for a ban on food and drink advertising to combat the growing problem of obesity.The world’s largest soft drinks company confirmed yesterday that it had abandoned the so-called pester power strategy that tempts children to pressure their… Continue reading Coke Promises To End Advertising Aimed At Children
New research has revealed that broadband growth would be boosted if the current regulation was changed to encourage more competition by breaking BT’s monopoly of the market.The newly created Broadband Industry Group, which comprises Brightview, Cable & Wireless, Centrica, Energis, Freeserve and Tiscali, claims that only greater competition can ensure the potential of broadband.The group… Continue reading BT Monopoly Blamed For Hampering Broadband Growth
Viacom Brand Solutions is launching an airtime opt-out and dedicated sales office to offer opportunities specifically to Irish advertisers on MTV and Nickelodeon.The initiative will launch on 2 February next year offering advertisers airtime across each main MTV and Nickelodeon channels in the Republic of Ireland, separately to the opertunities available in the UK.This will… Continue reading Viacom Launches New ROI-Specific Airtime Sales Office
Advertising revenue figures for the three months to September 2003 compiled by Nielsen Media Research reveal a mixed performance for London’s leading commercial radio stations*, with Capital 95.8 FM experiencing some of the sharpest declines.The station, which was recently knocked off the top spot in terms of share of London listening by Heart 106.2, saw… Continue reading Feature: Revenue Fluctuates At Top London Radio Stations
Future Publishing’s leading technology title, T3, is to target seasonal shoppers in the run up to Christmas with the launch of a series of special in-store mini magazines and an integrated marketing campaign.The brand awareness raising initiative comes less than a week after the publisher secured a deal with The Independent to produce a four… Continue reading T3 Targets Seasonal Shoppers In Run Up To Christmas
