Five has secured car manufacturer Peugeot to extend its existing £4 million movie sponsorship deal for another year.The sponsorship package includes on-air credits, website sponsorship and accreditation on all of Five’s movie marketing. Branding will also appear at a number of special American-style drive-in movie events throughout 2004.A number of different Peugeot commercials will appear… Continue reading Five Secures Peugeot To Extend Movie Sponsorship Deal
A peak of 14.5 million viewers tuned in to ITV1 on Saturday morning to watch England make history by defeating Australia to win the Rugby World Cup for the first time.Audiences reached their peak in the dying moments of the match, when a record 82% of the viewing public watched Jonny Wilkinson kick the dramatic… Continue reading England’s Rugby World Cup Victory Watched By 14.5 Million
IPC Connect’s Chat magazine for women has teamed up with Asda to launch a pre-Christmas promotion designed to boost sales amongst supermarket shoppers.The initiative will offer readers the chance to win one of £10,000 worth of prizes from Asda’s exclusive Schneider and Pacific brands, including televisions, microwaves, stereos and cooking appliances.Special issues of Chat featuring… Continue reading Chat Magazine Launches Pre-Christmas Promotion
Richard Desmond, owner of Express Newspapers and Lord Rothermere’s Daily Mail & General Trust could be ruled out for the race to buy the Telegraph Group amid concerns they could face investigation by competition authorities.Both newspaper groups have shown an interest in the owner of the Telegraph titles, which is expected to be put up… Continue reading Big Guns Could Be Ruled Out Of Race For Telegraph Titles
Revenues at the Wireless Group have risen by 24% during September, October and November, with the company’s flagship talkSPORT jumping by 28%, 42% and 38% respectively.In a trading statement released this morning, the company said that the local radio stations saw revenues up by 11% in September, 23% in October and 19% in November. These… Continue reading Positive Outlook From Wireless Group And UBC
The development of the UK’s digital audio broadcasting sector is gathering pace, according to radio station and programme production company, UBC Media. The group today predicted that sales of DAB digital radios will have more than doubled over 2002’s 175,000 by the end of this year.Also On MediaTelINSIGHT Today….US Television Revenues Rise By 0.8% In… Continue reading MediaTelINSIGHT: UBC Puts Faith In Digital Radio
IPC Media is launching a radio advertising campaign to encourage consumers to consider magazine subscriptions as Christmas gifts.The campaign launches later this week on Magic FM with two separate executions featuring the voice of Lucy Gaskell from ITV1’s Cutting It drama series. One ad will drive consumers to IPC’s subscriptions website www.xmasmagazines.com and the other… Continue reading IPC Promotes Magazine Subscriptions As Christmas Gifts
Online music sales are unlikely to drive a revival in the music industry and revenues will continue to fall for the time being, according to a study by Informa Media Group. The report, entitled The Global Music Industry, claims that the value of global music sales will drop for the fourth year in a row… Continue reading Record Companies Cannot Bank On Digital Sales
The development of the UK’s digital audio broadcasting (DAB) sector is gathering pace, according to radio station and programme production company, UBC Media. The group today predicted that sales of DAB digital radios will have more than doubled over 2002’s 175,000 by the end of this year. Whilst the sale of 350,000 or so sets… Continue reading UBC Media Puts Faith In Radio’s Digital Future
US television advertising revenues rose by 0.8% in the third quarter of the year, slipping back from Q2’s 5.1% rise (see US Television Revenues Nudge Up 2.1% In H1), according to the latest figures from the Television Advertising Bureau (TVB). Within the total figure, network TV rose by 5.3%; syndicated TV by 17.8% and local… Continue reading US Television Revenues Rise By 0.8% In Q3
