BT and Yahoo! are launching the second phase of the £10 million advertising campaign to promote their new co-branded BT Yahoo! internet service as it rolls out to narrowband users for the first time.The campaign, created by Clemmow Hornby Inge, breaks on Friday with three new television executions featuring the fictional Jimmy and Mikey characters… Continue reading BT And Yahoo! Extend Service To Narrowband Users
Professor John Naughton, chairman of RAB-Eye, was quietly damning of the TV industry yesterday as he addressed the IPA Measuring Media in the Future Conference in London.“Old style TV broadcasting has been the dominant beast in the media industry, that dominance is ending, but many, with vested interests, don’t want to accept this.”This new digital… Continue reading RAB-Eye Boss Blasts Television Industry
Granada Enterprises has secured ski specialist, Scott Dunn, to sponsor the new Snow Reports on the ITV News Channel from next month.The Snow Reports will appear on the channel for the first time on 1 December and will be broadcast hourly each day until the end of the ski season. They will feature all the… Continue reading Granada Secures Sponsor For ITV News Snow Report
UK online retail sales grew by 50% year on year to £1.1 billion during October, according to the latest figures from the Interactive Media in Retail Group (IMRG). This is also a 36% rise over September’s sales and could be the start of a Christmas surge for the e-retail sector.Also On MediaTelINSIGHT Today….Global iDTV Take-Up… Continue reading MediaTelINSIGHT:UK Online Retail Will Double To £3.3bn
Richard Desmond, proprietor of Express Newspapers, is understood to have instructed his financial advisors to put together a bid for the Telegraph Group, amid increasing interest in the assets of parent company Hollinger International (see Black Leaves Troubled Hollinger As Predators Circle). The Daily Mail & General Trust (DMGT) is also understood to be among… Continue reading Desmond Puts Together Bid For Telegraph Titles
Capital Radio is to buy London urban radio group, Choice FM, for around £15 million, it announced this morning. Capital already owns 19% of the Choice group, which it acquired in September 2001 for £3.3 million (see Capital Radio Takes Stake In Choice FM). Choice operates two Hip Hop and R&B-based stations – 96.9FM in… Continue reading Capital Radio Takes Choice FM For £15m
Pre-tax profits at GWR Group almost trebled during the six months to September, up from £2.2 million in H1 2002 to £6.4 million this time. Sales at the group, which owns Classic FM, have improved at a faster rate than the industry as a whole, with UK radio advertising revenues up by 5% versus around… Continue reading GWR Profits Treble With Strong Local Group Performance
The media sector was dominated by speculation of acquisition activity in the newspaper market following a wave of management departures at Hollinger International.Hollinger, which publishes the Daily and Sunday Telegraph, announced the departures yesterday in the wake of a investigation by US regulators over its recent admission that it filed false statements to the Securities… Continue reading Sharewatch: Hollinger Fiasco Weighs On Sentiment
Clear Channel has secured Midland Expressway Limited for a major advertising campaign to increase public awareness of Britain’s first tolled motorway ahead of its scheduled launch early next year.The centrepiece of the campaign, which was planned and bought by Starcom Worldwide, will be a billboard by the M6 at Fort Dunlop. It will serve as… Continue reading Clear Channel Brings Midland Expressway To Fort Dunlop
Nickelodeon is to support the release of Sega’s new Billy Hatcher and the Giant Egg video game with a promotional campaign and a competition offering children the chance to win a range of prizes.The competition, brokered by Viacom Brand Solutions and Target NMI, forms part of combined six-figures package of sponsorship, advertising and promotions to… Continue reading Viacom Brokers Sega Sponsorship For Nickelodeon Channel
