The lack of high-speed internet access in rural areas is causing the UK’s digital divide to worsen, according to new research released this week.The latest annual State Of The Countryside report shows that just 26% of people in market towns have affordable broadband internet access, compared with two-thirds of the UK’s urban population.This figure falls… Continue reading Research Shows Digital Divide Is Worsening
The increasing popularity of reality-TV has changed the way consumers respond to radio advertising, with research showing that ‘real’ ads are the most effective.A study commissioned by radio specialist, Eardrum, shows that the recent explosion of reality-TV programmes such as Big Brother and Pop Idol has changed people’s expectations of radio advertising.Now the most popular… Continue reading Listeners Look For Reality In Radio Ads
Almost one hundred million homes, equivalent to 10% global TV households, will have access to digital television by the end of this year, according to a new report from Informa Media. However, major expansion is still to come.Also On MediaTel Insight Today…First Quarter Ad Agency Performance ComparisonsOmnicom and WPP are performing most strongly of the… Continue reading MediaTel Insight: Digital TV Approaches 100 Million Homes
BSkyB was seen in focus yesterday, down 0.44%, after releasing its third quarter results, which revealed the group added 150,000 subscribers to its digital satellite platform in the three months to September 2002 (see BSkyB Adds 150,000 New Subscribers In Q3).Meanwhile, News Corp chief executive, Rupert Murdoch, dismissed speculation that he is planning to bid… Continue reading Sharewatch: BSkyB Falls As Murdoch Shuns Channel Five
BSkyB added 150,000 subscribers to its digital satellite service in the third quarter of its financial year, beating the consensus expectations.Analysts had predicted that there would be between 137,000 (Merrill Lynch) and 153,000 (Morgan Stanley), with Lehman Brothers forecasting 145,000. The group now has 6.7 million satellite customers and is on schedule to hit its… Continue reading BSkyB Adds 150,000 New Subscribers In Q3
Channel 4 has reaffirmed its commitment to interactive programming with the appointment of Andy Taylor as commercial head of its 4 Interactive division.Taylor joins from Endemol’s interactive division, Victoria Real, where he was managing director. His new role will see him take on responsibility for developing new commercial and creative opportunities across Channel 4’s interactive… Continue reading Channel 4 Appoints New Commercial Head Of Interactive
The Times is launching an electronic version of its daily newspaper, which will be available to online subscribers for around £50 a year.The e-paper will be unveiled at the end of this month and will have the exact look and layout of the printed title, complete with the full final-edition and supplements.The title will be… Continue reading Times Launches Daily E-Paper For Online Subscribers
65 million text messages were sent throughout the UK on the last day of this season’s Premiership, according to the latest data from the Mobile Data Association (MDA).The figures reveal a surge in the number of person to person SMS messages sent on 11 May, as football fans relied on friends or football alert services… Continue reading Text Messages Surge As Premiership Reaches Climax
The broadband market has defied the downturn in the rest of the telecoms and internet sector and ‘enjoyed striking growth’ across the globe in the last three years, according to The McKinsey Quarterly. This expansion is set to continue for the foreseeable future as consumers tap into the benefits of high-speed internet access.Also On MediaTel… Continue reading MediaTel Insight: Broadband To Be A Boon For Business
BSkyB added 150,000 subscribers to its digital satellite service in the third quarter of its financial year, beating the consensus expectations. Analysts had predicted that there would be between 137,000 (Merrill Lynch) and 153,000 (Morgan Stanley), with Lehman Brothers forecasting 145,000 (see Morgan Stanley Expects 153k New Sky Subs In Q3). The group now has… Continue reading BSkyB Adds 150k New Subs In Q3, Strong Financials
