The Observer has boosted its magazine offering with a new monthly music publication entitled The Observer Music Monthly.The new title, which compliments the existing Observer Sport and Observer Food Monthly magazines, will launch later this month with the backing of a heavyweight ad campaign and marketing activity to support each individual issue.The magazine will be… Continue reading Observer Launches New Monthly Music Title
Bar advertising is becoming an increasing popular way to reach young, affluent consumers and the medium is expected to see revenue grow significantly by the end of this year.The latest forecasts from pub media operator, Hi-Tech Solutions, suggest that the UK bar advertising market will grow by 9% over the next six months to reach… Continue reading Advertisers Hit The Bar In A Big Way During 2003
Lycos is to run an online campiagn to promote Virgin mobile’s new cut price phone and text messaging rates.Virgin Mobile will feature special creatives on Lycos’ SMS composer service, which will run alongside existing TV, cinema, radio and press campaigns.Managing director of Lycos UK, Alex Kovach, commented: “At Lycos UK we are developing a media… Continue reading Lycos Teams With Virgin For SMS Deal
The Independent Television Commission is to monitor Five’s new cooking show, Dinner Doctors, which has been created and paid for by Heinz.The controversial new series focuses on recipes featuring Heinz products, such as baked beans and macaroni cheese. Heinz branding will not appear in the programme itself, but sponsorship idents will form part of a… Continue reading ITC To Monitor Heinz Food Show On Five
Troubled Cordiant Communications has announced that it is on the verge of reaching a deal that will ensure its survival in the advertising marketplace.In a statement yesterday, the global marketing group, which is more than £200 million in debt, said that talks with unnamed companies were progressing and details of a deal should be revealed… Continue reading Crisis At Cordiant Nears Resolution
The Times is extending its internet advertising portfolio to include a new travel classifieds search engine in a bid to drive online revenues.Times Online users will be able to search for world-wide choices from a range of travel options including accommodation, flights and cruises. The new service will also give advertisers the opportunity to include… Continue reading Times Online Extends Classified Ad Service
Freeview is now available in as many as 1.6 million households, but new research suggests the digital terrestrial service is failing to market itself as a commercial platform.A recent poll carried out by digital TV agency, Guerillascope, has found that while the majority of people are aware of Freeview, more than half think it is… Continue reading Freeview Fails To Market Itself As Commercial Platform
Outdoor advertising group Mega Profile has merged with Forrest Outdoor Media to develop the market for large scale poster sites in Scotland.The newly consolidated group will be called Mega Forrest and will be jointly owned by the two companies, which hope to grow their business north of the border.Mega Forrest will aim to drive the… Continue reading Mega Profile And Forrest Outdoor Merge In Scotland
Advertisers have warned that proposals from Carlton and Granada to link advertising rates with audience figures in an attempt to secure approval for their planned £2.7 billion merger, would not go far enough to address their competition concerns.The Institute Of Practitioners In Advertising believes that a behavioural remedy, thought to have been put forward by… Continue reading Advertisers Wary Of Revised ITV Merger Plans
Growth in advertising and media expenditure will be modest this year, although somewhat higher than in 2002, according to the latest Global Entertainment And Media Outlook report from PricewaterhouseCoopers (PwC).Also On MediaTel Insight Today…IAB Revises US Q4 Internet Spend To $1.6bnConsolidated figures from the Internet Advertising Bureau (IAB) show that US online adspend was slightly… Continue reading MediaTel Insight: Media & Ent Spend To Grow 4.8%
