IPC’s flagship celebrity title, Now, has secured Nivea deodorant to sponsor a special supplement dedicated to this year’s summer music festivals.The advertorial supplement is the first festival guide that Now has published and represents the first time that Nivea has negotiated a sponsorship arrangement of this kind.The deal centres around a four-page pull-out guide to… Continue reading Now Secures Nivea For Sponsorship Deal
US business-to-business (B2B) print advertising spend rose for the fifth consecutive month in March, according to new figures from American Business Media (ABM). Advertising dollars were up 5.8% year on year, while pages were down 5.0%. For the quarter, spending was up 4.2% and pages were down 5.0%. ABM had anticipated a rise of 3%… Continue reading American B2B Print Adspend Jumps 6% In March
Women are significantly ahead of men when it comes to text messaging, with 74% of the fairer sex claiming to have sent a text message within the last two minutes, compared to just 26% of men, according to new research from the Mobile Data Association (MDA).The data also shows that the take up of text… Continue reading Women Lead The Field In Terms Of Text
The Government’s target of 2010 for the switch-off of the analogue television broadcast will be met, according to ecommerce minister Stephen Timms. Speaking at the Westminster Media Forum this morning, Timms cited the success of digital terrestrial service Freeview as a key driver toward the Government’s target. Freeview has signed up over 1.4 million customers… Continue reading Analogue TV Switch-Off Target Will Be Met, Says Timms
Airtime advertising revenue growth at Granada scraped into positive figures during the first half, with the company today reporting a 1% rise to £442 million.Despite the weak ad figures, Granada’s turnover and earnings were significantly stronger than expected by Morgan Stanley and Lehman Brothers analysts. Turnover rose by 3% to £734 million and earnings were… Continue reading Granada H1 Earnings Rise, June Ad Revenue Down
E-Commerce Minister, Stephen Timms, has reaffirmed the Government’s commitment to digital TV and has insisted that the recent success of Freeview will allow the analogue signal to be switched off by the current 2010 deadline.Speaking at the Westminster Media Forum earlier today, Timms acknowledged the fact that just 41% of UK households currently receive digital… Continue reading Government Minister Insists Digital Deadline Will Be Met
This weekend saw the final event of the MediaTel Group Sports Quiz in aid of Whizz-Kidz, and we can announce that the winner is…Katie Dobson of Starcom Motive.The final question asked entrants to predict in which minute the first goal would be scored in the FA Cup final. The correct answer was the 38th minute.… Continue reading MediaTel Group Sports Quiz: Winner
Recent forecasts show that more than $50 billion will be spent on online purchases in the US this year and there are signs that internet retailers are prospering at the expense of their offline rivals.Also On MediaTel Insight Today…Competition Commission To Investigate Latest Newsquest DealThe Department of Trade & Industry has announced that the bid… Continue reading MediaTel Insight: US Ecommerce Estimates & Forecasts
The UK inflation rate remained at 3.1% in April, representing no change from March’s figure, according to the latest figures from the Office Of National Statistics (ONS).The Government’s target rate, RPIX, was also unchanged, at 3%.The steady rate confounded expectations of a further rise above the 2.5% target rate set by the Government and the… Continue reading RPI Remains Unchanged In April
Granada was seen in focus yesterday, down 4.33% ahead of its results release for the first half of 2003, which revealed both turnover and EBITA to be stronger than expected.The broadcaster reported overall turnover of £734 million, slightly above analysts expectations (Morgan Stanley predicted £724 million). Content revenues were the main driver of growth at… Continue reading Sharewatch: Granada Falls Ahead Of 1st Half Results
