65 million text messages were sent throughout the UK on the last day of this season’s Premiership, according to the latest data from the Mobile Data Association (MDA).The figures reveal a surge in the number of person to person SMS messages sent on 11 May, as football fans relied on friends or football alert services… Continue reading Text Messages Surge As Premiership Reaches Climax
The broadband market has defied the downturn in the rest of the telecoms and internet sector and ‘enjoyed striking growth’ across the globe in the last three years, according to The McKinsey Quarterly. This expansion is set to continue for the foreseeable future as consumers tap into the benefits of high-speed internet access.Also On MediaTel… Continue reading MediaTel Insight: Broadband To Be A Boon For Business
Trinity Mirror’s new chief executive, Sly Bailey, is continuing her shake-up of the group’s senior management team, with the appointment of Ellis Watson to the newly created post of general manager of newspapers.In his new role Ellis will take on responsibility for advertising, circulation and marketing across Trinity Mirror’s entire newspaper portfolio. He will report… Continue reading Trinity Mirror Continues Management Shake-Up
The J-ET electronic trading system for commercial radio campaigns is already helping to revolutionise the planning, buying and selling of air-time, according to an online survey of users at key agencies and sales points.The J-ET system, which now manages booking and accountability for over 75% of all national radio advertising spend, launched in October last… Continue reading J-ET Trading System Boosted By Survey Results
Month on month of analysis of the latest ABC figures show that the climax of the conflict in Iraq did little to boost the national newspaper market during April, with the sector seeing circulation remain virtually static at around 26.4 million.The Daily Mirror suffered one of the sector’s most significant loses, with circulation slipping month… Continue reading ABC National Newspaper Round-Up – April 2003
The organisation charged with promoting and marketing digital radio in the UK has been encouraged by yesterday’s RAJAR results which produced a strong showing from DAB networks.Listening figures for digital audio broadcasting stations were collated for the first time this quarter and the Digital Radio Development Bureau believes that the sector is poised to go… Continue reading Encouraging Signs For Digital Radio
Jack Myers has brought down slightly his 2003 US advertising spend forecasts, from a previous estimate of $163.7 billion – or 3.3% growth – to $163.3 billion, representing year on year growth of 3.1%. The cuts are the result of the war in Iraq but 2004 expenditure is predicted to be up 5.0%.Also On MediaTel… Continue reading MediaTel Insight: Myers Trims 2003 US Ad Forecasts
Cordiant Communications this morning said that it is still in negotiations to reach a plan that will secure its future, following the devastating news of a key account loss a couple of weeks ago. Drinks group, Allied Domecq, announced that it intends to terminate the contract with Cordiant as of October this year; the advertising… Continue reading Cordiant Looks For Survival Plan
Week on week analysis of the media market reveals that Cordiant Communications suffered the sector’s most significant decline. The stock fell 34.12% week on week, following the loss of blue chip client Allied Domecq (see Cordiant Bounces Back As Short-Term Funding Is Agreed).Elsewhere, the radio sector was seen in focus after the publication of the… Continue reading Sharewatch: Cordiant Falls Following Loss Of Key Client
ITV advertising revenues are expected to be flat in the first half of the year, according to predictions from Lehman Brothers analysts. These forecasts concur with the group’s trading updates, released at the respective AGMs in March (see Carlton Sees Challenging H1 For ITV Ad Revenues). Previewing Carlton and Granada’s H1 financial results, the broker… Continue reading ITV Ad Revenue To Drop 2% In 2003, Says Broker
