BT is merging its Openworld high-speed internet service into a new joint venture with Yahoo!The move, which comes as BT pledges to put broadband at centre of its strategy, will see the creation of a new endeavour called BT Yahoo! Broadband. The co-branded service will give BT Openworld users access to a range of Yahoo!… Continue reading BT Merges Openworld Into New Yahoo! Venture
MTV is launching a global ad campaign across its 16 channels in a bid to increase its brand impact in the increasingly crowded music television market.The campaign, which launches later this month, will be made up of a montage of three second clips from MTV’s network of world-wide channels.The branding initiative has been entitled Exquisite… Continue reading MTV Launches Global Ad Campaign Across 16 Channels
The recent war in Iraq revealed the growing demand for instant news, with people turning to the internet and rolling news channels for short bursts of the latest information. However, as the terrestrial TV schedules return to normal, Media Planning Group’s Denise Turner asks whether the rise of reality TV is responsible for making us… Continue reading NewsLine Column: Have We Become A Sound Bite Nation?
Five has renewed its conditional access agreement with Sky, putting an end to speculation that other terrestrial broadcasters would follow the BBC’s lead and begin broadcasting unencrypted on digital satellite.Earlier this year the BBC withdrew from the BSkyB service to begin broadcasting to digital viewers from a different satellite, in a move designed to save… Continue reading Five Renews Conditional Access Deal With Sky
Carlton has secured the Department of Trade and Industry to sponsor a new series of business makeover programming on ITV1.The new four-part Working Wonders series launches later this month and will be supported by the DTI’s UK Online For Business initiative, which helps UK companies understand the benefits of using information and communication technologies.The series… Continue reading Carlton Secures DTI To Sponsor Business Programming
Patrick Taylor is to step down as chief executive of GWR as part of a major overhaul of the radio group’s board.Taylor, who joined GWR as finance director and deputy chief executive in 1996, is to take up a part time consultancy role as non-executive chairman of Livetime, the division of GWR that focuses on… Continue reading GWR Loses Chief Executive In Board Reshuffle
Active Value, the largest shareholder in beleagured advertising group Cordiant, has denied that it has any plans to launch a joint bid for the company with WPP Group.WPP is embroiled in a bidding race for control of Cordiant and was the favourite until the last minute intervention of Publicis. The French media giant has teamed… Continue reading Cordiant Shareholder Rules Out Deal With WPP
The Competition Commission has been given an extra two months to investigate the proposed £2.6 billion merger of Carlton and Granada and will now report back to Trade and Industry Secretary Patricia Hewitt on 26 August.The Commission, which was due to have completed its inquiry by the end of this month, says it needs more… Continue reading Competition Commission Delays Verdict On ITV Merger
There appears to be no improvement in ITV advertising levels on the horizon, according to a Morgan Stanley analysts, with September looking unlikely to provide the previously-anticipated pick-up in trading.Also On MediaTel Insight Today…TV Viewing Loses Importance For The Young, Finds US SurveyThe importance of television to the younger age groups is beginning to diminish… Continue reading MediaTel Insight: Morgan Stanley Downgrades ITV Forecasts
The underlying rate of UK inflation fell to 2.9% in May, down by 0.1% on the previous month, according to the latest figures from the Office Of National Statistics (ONS).The headline rate of inflation, which includes mortgage interest payments also fell by 0.1% to 3%. However, it still remains well above the Government’s target of… Continue reading UK Inflation Falls In May On Weakened Oil Prices
