Adshel has restructured its regional sales team with the appointment of Joanne McGawley and Peter Halpin, as the respective heads of local sales in the north and the south of England.McGawley will manage a team of 23, with responsibility for local direct sales in the HTV, West Country, Granada and Yorkshire Tyne-Tees regions. She will… Continue reading Adshel Shakes Up Local Sales Unit With New Appointments
Almost one hundred million homes, equivalent to 10% of global TV households, will have access to digital television by the end of this year, according to a new report from Informa Media. The information provider says that by the close of 2003, the number of DTV households will have effectively tripled in the space of… Continue reading Digital TV Approaches 100 Million Homes
The lack of high-speed internet access in rural areas is causing the UK’s digital divide to worsen, according to new research released this week.The latest annual State Of The Countryside report shows that just 26% of people in market towns have affordable broadband internet access, compared with two-thirds of the UK’s urban population.This figure falls… Continue reading Research Shows Digital Divide Is Worsening
The increasing popularity of reality-TV has changed the way consumers respond to radio advertising, with research showing that ‘real’ ads are the most effective.A study commissioned by radio specialist, Eardrum, shows that the recent explosion of reality-TV programmes such as Big Brother and Pop Idol has changed people’s expectations of radio advertising.Now the most popular… Continue reading Listeners Look For Reality In Radio Ads
Almost one hundred million homes, equivalent to 10% global TV households, will have access to digital television by the end of this year, according to a new report from Informa Media. However, major expansion is still to come.Also On MediaTel Insight Today…First Quarter Ad Agency Performance ComparisonsOmnicom and WPP are performing most strongly of the… Continue reading MediaTel Insight: Digital TV Approaches 100 Million Homes
BSkyB was seen in focus yesterday, down 0.44%, after releasing its third quarter results, which revealed the group added 150,000 subscribers to its digital satellite platform in the three months to September 2002 (see BSkyB Adds 150,000 New Subscribers In Q3).Meanwhile, News Corp chief executive, Rupert Murdoch, dismissed speculation that he is planning to bid… Continue reading Sharewatch: BSkyB Falls As Murdoch Shuns Channel Five
French advertising network, Havas, has posted first quarter financial results that show a significant slow-down in revenues in the UK and US. These regions comprise around two-thirds of Havas’ business. Total group revenues were €402 million, down by 19.8% on Q1 2002. Within this, Europe fell by 15.1% to €197 million, with Germany, Italy and… Continue reading Havas Revenues Show Weak UK And US, No Recovery Until 2004
Leading London radio station Capital 95.8 FM saw advertising revenue fall by almost 15% year on year during the first quarter of 2003, according to figures compiled exclusively for NewsLine by Nielsen Media Research.The fall from £9.3 million to just below £8 million coincides with the 10.5% year on year drop in weekly reach seen… Continue reading Ad Revenue Follows Weekly Reach Down At Capital 95.8 FM
News Corporation yesterday reported a return to third quarter profits as a strong performance from the television unit overshadowed losses at the newspaper business. The media giant said that revenues were up 14% year on year to $4.4 billion as income rose in the the US TV and cinema sectors. Fox Broadcasting has enjoyed ratings… Continue reading Profits Boost For News Corp In Q3
With the recent TV United conference still provoking discussion amongst media planners and buyers, Simon Summerscales, strategist at Naked Communications, argues that its time to seriously consider the future of the advertising spot.The recent TV United conference boasted a fabulous line up of speakers, and I must admit to being excited by my trip to… Continue reading NewsLine Column: The Power Of TV
