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US advertising spend rose by 1.5% year on year in the first quarter, according to preliminary figures from Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research. Hispanic television showed the greatest gain, at 15%, while national magazines grew 14%, and local newspapers rose almost 9%. US Advertising Growth, Q1 2003       … Continue reading US Advertising Grows 1.5% In First Quarter

A peak of 9.6 million viewers tuned into BBC1 last Saturday to watch Arsenal’s victory over Southampton, giving the channel its best FA Cup Final viewing figures for three years.Unofficial overnight data from BARB show that the game, which kicked off in Cardiff’s Millennium Stadium at 3pm, was watched by an average of 8.6 million… Continue reading BBC’s Cup Runneth Over With Arsenal Victory

The UK business-to-business (B2B) press market has now seen the worst of the downturn, according to industry commentators who are forecasting that trading conditions are on the road to improvement. The PPA‘s B2B Strategic Conference was told that there will be steady growth in the sector over the next twelve months. Speaking at the conference,… Continue reading UK Business Press Set To Emerge From The Doldrums

Wireless Group-owned sports radio station talkSPORT has secured a deal with the National Geographic Channel to promote its new wildlife series.The promotion for the new six-part Built for the Kill series, will run from 21 to 30 May on the station’s drivetime slot and will invite listeners to text in to the station to reveal… Continue reading TalkSPORT Goes Wild With National Geographic Promotion

Commercial radio has seen advertising expenditure rise to record levels, with £138.9 million being spent on the medium in the first three months of this year, according to the latest data from the Radio Advertising Bureau (RAB). The figures represent a 2.3% increase on the same period the previous year and take first quarter adspend… Continue reading Commercial Radio Sees Highest Ever First Quarter Adspend

Commercial radio has seen advertising expenditure rise to record levels, with £138.9 million being spent on the medium in the first three months of this year, according to the latest data from the Radio Advertising Bureau (RAB).The figures represent a 2.3% increase on the same period the previous year and take first quarter adspend to… Continue reading Commercial Radio Sees Highest Ever First Quarter Adspend

There are a total of 24 million digital pay TV subscribers in Western Europe and this number is set to double over the next five years, according to a new report from IDC. The study, Digital Television Services in Western Europe: Forecast and Analysis, 2002-2007 examines the progress of the DTV market in the 16… Continue reading Digital TV Is Having A ‘Deep-Seated’ Effect, Says Report

Deals that see advertisers agreeing to commit a proportion of their budget to ITV in return for air-time discounts, could be banned by the Competition Commission if the proposed merger of Carlton and Granada is allowed to go ahead.The ban is one of a number of suggestions being put forward by the Commission, which is… Continue reading Competition Commission May Ban ITV Share Deals

Popworld magazine has appointed wireless marketing company Flytxt to launch an SMS service for its readers.The first issue of the magazine will be supported by an SMS advertising campaign and text messages will be used to build interactivity into the Popworld brand, which also includes an online presence and a Channel 4 television show.Flytxt is… Continue reading Popworld Appoints Flytxt For SMS Marketing Drive

Virgin Mobile has unveiled a £100,000 youth marketing campaign to launch its new low cost phone tariff across a range of advertising platforms in the UK.The ‘PPPosse’ campaign targets 16 to 24 year-old urban music lovers and aims to create Britain’s biggest “text posse” by luring consumers with lower rates.Virgin has hired UK garage band,… Continue reading Virgin Launches Youth Marketing Campaign For New Tariff