The current disparity between the US and European advertising markets continued into April, with the former showing signs of improvement whilst the latter remains weak and uncertain. These conditions have been prevailing for the last few months as the US starts to pick up after the downturn, and Europe, as is expected, lags behind. The… Continue reading INSIGHTanalysis: Media Healthcheck – April 2003
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Mobile internet services attracted 560 million page impressions during March, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM network operators.The figure represents an increase of 16% on February’s total and marks the first time that the monthly number of page impressions has surpassed the half a billion… Continue reading WAP Usage Figures Peak At Half A Billion During March
The US television ad market is demonstrating a healthy advertiser demand, according to Merrill Lynch analysts. The broker says that information coming from both networks and agencies has “reaffirmed strong underlying trends for the current advertising marketplace.” Current scatter market prices in the US (see INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags) are running between… Continue reading US TV Market Indicates Healthy Advertiser Demand, Says Merrill Lynch
The proliferation of available options and the increasing pressure on leisure time are reflected in a new report which shows that almost 70% of US consumers use various forms of media at the same time.Also On MediaTel Insight Today…German Surfers Ride The Broadband WaveGermany has consolidated its position as Europe’s leading internet market and around… Continue reading MediaTel Insight: Simultaneous Media Usage Increases
The BBC is readying itself for a backlash from commercial broadcasters, after revealing it is to produce a second series of the reality TV show, Fame Academy.Announcing the new series, the Corporation was keen to emphasise the ‘public service’ and charitable nature of the show, after the previous series raised £1 million for good causes.… Continue reading BBC Faces Commercial Wrath With More Fame Academy
James Brown, the ebullient founder of lad’s mag Loaded, has bowed to market forces and agreed to sell his I Feel Good magazine business to publisher Felix Dennis. It was reported last week that IFG had received a takeover approach (see Dennis Linked With Move For IFG) but at the time, the company refused to… Continue reading New Acquisition Makes Dennis Feel Good
Troubled advertising group Cordiant Communications was the media sector’s big mover again on Thursday, seen up 73.33% after reporting its 2002 results in time to avert a suspension in trading of its shares (see Cordiant Bounces Back As Short-Term Funding Is Agreed).However, it may well prove a hollow victory for the group as Cordiant’s auditor,… Continue reading Sharewatch: Cordiant Rises After Last Minute Restructuring
The government is facing further criticism over its plans to liberalise the regulations governing media ownership, with a leading academic claiming that a ‘cultural Jurassic Park’ is in the making. Michael Tracey, director of the University of Colorado’s Centre For Mass Media Research, has informed the UK government of the risks inherent in the drive… Continue reading Communications Bill May Create Cultural Dinosaur Park
The government is facing further criticism over its plans to liberalise the regulations governing media ownership, with a leading academic warning that a ‘cultural Jurassic Park’ is in the making.Michael Tracey, director of the University of Colorado’s Centre For Mass Media Research, has informed the UK government of the risks inherent in the drive towards… Continue reading Communications Bill May Create ‘Cultural Jurassic Park’
The proliferation of available options and the increasing pressure on leisure time are reflected in a new report which shows that almost 70% of US consumers use various forms of media at the same time. The latest Simultaneous Media Survey (SIMM) carried out by BIGresearch, shows that over 68% of respondents say they regularly or… Continue reading Simultaneous Media Usage Becoming The Norm
