An advert for baked bean flavour Walkers Crisps, in support of Comic Relief, provoked a flurry of complaints to the ITC over what was considered to be “a bad taste portrayal of flatulence.”The ITC received a total of 88 complaints over the ads, created by Abbott Mead Vickers BBDO, which featured various well-known celebrities eating… Continue reading Walkers Crisps Escape ITC Censure
IPC’s flagship women’s glossy, Marie Claire is to feature its second male cover star, with a bare-chested Justin Timberlake set to appear on the front of its May edition in a bid to boost sales.The decision to showcase the US pop singer follows the huge success of the June 2002 issue, which featured David Beckham.… Continue reading Marie Claire Hopes Timberlake Will Boost Circulation
The Daily Telegraph is launching its largest ever outdoor ad campaign this April, as part of the second phase of its brand campaign to drive readership of the recently revamped broadsheet.According to the Telegraph, the campaign, which will run from the beginning of April until the end of November, makes it one of the biggest… Continue reading Daily Telegraph Launches Biggest Ever Outdoor Campaign
The impact of the war and general economic uncertainty has forced Merrill Lynch to revise its newspaper ad revenue growth forecast for the first quarter from 4% to 2-2.5%.Also On MediaTel Insight Today…Taylor Nelson Looks At NFO WorldGroup AcquisitionMarket research company, Taylor Nelson Sofres has confirmed that it is in discussions about the potential acquisition… Continue reading MediaTel Insight: US Newspaper Industry Holds Breath Over Conflict
Last week brought a host of bad news to the media sector; outdoor contractor, Maiden announced its full year results revealing a pre-tax loss of £1.1 million during 2002, down from 0.2 million in 2001 (see Maiden Expands Transvision Network But Profits Dip). The stock was seen down 8.88% week on week.Elsewhere GWR announced that… Continue reading Sharewatch: Maiden Falls After Poor Results
The proposed £2.6 billion merger of Carlton Communications and Granada (see Ad Industry Welcomes Scrutiny Of Planned ITV Merger) may be subject to Competition Commission-enforced remedies and restrictions, according to an article in the Financial Times. The paper reports that Sir Derek Morris, the Commission’s chairman, is looking to test new Enterprise Act proposals which… Continue reading Competition Commission May Attach ‘Remedies’ To ITV Merger
UBC Media, the commercial radio broadcaster and programme producer, this morning said that trading in the final six months of its financial year have been better than expected, with profit now predicted to be around £75,000. Previously, the group had expected only to break even.UBC says it now expects to report reduced losses for the… Continue reading UBC Media Has Better Than Expected Second Half
UK cable operator, NTL, has increased its earnings by 48.2% to £661 million in 2002, after finally emerging from its Chapter 11 bankruptcy process (see NTL Emerges From Bankruptcy). Reporting the full year results, NTL says that churn – the proportion of people leaving the home cable service – declined from 21.3% in Q4 2001… Continue reading NTL Sees Earnings Up 48% In 2002
Adshel has launched a new water-filled advertising format to promote the new moisture resistant trousers from Dockers.The new Adquarium panels feature a pair of Dockers suspended in water and will appear at selected Adshel bus shelters, which have been fitted with specially designed water-tight seals.Commenting on the new format, Adam Butterworth, sales director of Adshel,… Continue reading Adshel Launches New Wet Ad Format For Dockers Campaign
After a difficult few years during which web strategists struggled to identify new sources of revenue, the internet is through adolescence and is becoming an increasingly attractive proposition for advertisers and marketers.Also On MediaTel Insight Today…Manufacturers Remain Committed To Personal Video RecordersMost consumer electronics manufacturers remain committed to developing personal video recorder products, despite the… Continue reading MediaTel Insight: The Internet Approaches Maturity
