Cinema admissions fell by 6.2% year on year during April to just below 12.5 million, according to the latest figures from the Cinema Advertising Association (CAA).April’s figure takes cinema admissions for the year to date to 54.1 million, which equates to a loss of 12% on the same period in the previous year. However, with… Continue reading Cinema Admissions Dip During April
Capital 95.8 FM is launching a major TV and cinema advertising campaign, in an attempt to attract new listeners in the London area.The integrated multi-media campaign will launch later this week to promote the recent changes to the station’s music policy.The initial activity will include a TV campaign that will run across the Carlton and… Continue reading Capital Lures New Listeners With Major Ad Campaign
Channel 4 is preparing for the launch of the fourth series of Big Brother later this month with a widespread outdoor ad campaign, featuring a series of giant 200ft logos.The outdoor campaign will use the show’s iconic eye logo appear on poster sites across the UK, with innovative landscape marketing at 4 key sites across… Continue reading Channel 4 Unveils Outdoor Push For Big Brother
Adshel has restructured its regional sales team with the appointment of Joanne McGawley and Peter Halpin, as the respective heads of local sales in the north and the south of England.McGawley will manage a team of 23, with responsibility for local direct sales in the HTV, West Country, Granada and Yorkshire Tyne-Tees regions. She will… Continue reading Adshel Shakes Up Local Sales Unit With New Appointments
The lack of high-speed internet access in rural areas is causing the UK’s digital divide to worsen, according to new research released this week.The latest annual State Of The Countryside report shows that just 26% of people in market towns have affordable broadband internet access, compared with two-thirds of the UK’s urban population.This figure falls… Continue reading Research Shows Digital Divide Is Worsening
The increasing popularity of reality-TV has changed the way consumers respond to radio advertising, with research showing that ‘real’ ads are the most effective.A study commissioned by radio specialist, Eardrum, shows that the recent explosion of reality-TV programmes such as Big Brother and Pop Idol has changed people’s expectations of radio advertising.Now the most popular… Continue reading Listeners Look For Reality In Radio Ads
Almost one hundred million homes, equivalent to 10% global TV households, will have access to digital television by the end of this year, according to a new report from Informa Media. However, major expansion is still to come.Also On MediaTel Insight Today…First Quarter Ad Agency Performance ComparisonsOmnicom and WPP are performing most strongly of the… Continue reading MediaTel Insight: Digital TV Approaches 100 Million Homes
ITV partners, Carlton and Granada, were seen in focus yesterday, down by 3.86% and 1.10% respectively, following concerns that their proposed £2.6 billion merger could be delayed if the Communications Bill is voted down in the House of Lords. Influential Labour peer, Lord Puttnam, yesterday warned that the Bill will face strong opposition unless unless… Continue reading Sharewatch: Carlton And Granada Fall On Merger Concerns
Telewest Broadband has launched its fastest ever home internet service across the UK, following an extensive trial amongst 1,500 existing Blueyonder customers.The new two megabyte version of Telewest’s Blueyonder internet service is designed to provide home internet users with a new standard of web connection, enabling the quick download of large music, film and software… Continue reading Telewest Launches UK’s Fastest Broadband Service
The latest NRS figures for the six months to March 2003 reveal a relatively uneventful period for overall national newspaper readership, which, despite the unfolding war in Iraq, remained virtually unchanged at around 66.4 million.The Financial Times, which recently launched a £2 million cross-platform advertising campaign to promote its redesign, experienced the most significant downward… Continue reading NRS National Newspaper Round-Up -March 2003
