Granada has secured United Biscuit brand Skips as the six-figure sponsor of the new series of Stars In Their Eyes: Kids on ITV1.The show, where children get the chance to appear on stage as a tribute to their favourite musical star, will be presented by Cat Deeley and will culminate in a live final when… Continue reading Granada Brings Skips To Kids With Stars In Their Eyes
Television advertising is a highly effective means of building brand awareness for short and long-term business performance, according to new research from the Chartered Institute of Marketing (CIM). The study suggests that developing brand awareness through television advertising need not be expensive and claims that countless companies have benefited from low cost TV campaigns. Channel… Continue reading TV Is Cost-Effective In Building Brand Awareness
The Internet Advertising Bureau (IAB) is launching a consultation process in order to seek industry approval for a range of larger ad formats.Every two years the IAB undertakes a consultation with the industry to negotiate standard sizes and shapes for internet advertising in order to support the evolution of online advertising.Danny Meadows-Klue, chairman of the… Continue reading IAB Launches Consultation Drive For Bigger Ads
Revenues from subscription TV in Europe will increase by more than 25% over the next three years, according to Informa Media Group. The study, European Television – Seventh Edition reports that subscription TV revenues broke the $20 billion barrier in 2002. Growth has been significant since 1995 when revenues totalled $6.2 billion and the $10… Continue reading Boom Years Ahead For Subscription TV
The prospect of a long, drawn out conflict in Iraq appears to be prompting viewers to turn away from the extensive coverage of events on 24 hour TV news channels.The latest live overnight figures from BARB show that audiences for Sky News, BBC News 24 and the ITV News Channel have steadily declined over the… Continue reading War Fatigue Hits 24 Hour News Channels
Emap Advertising has secured a deal with Davidoff to promote its new Echo fragrance with a range of branded Kiss 100 events and club promotions.The campaign, which begins this month, will include on-air promotions, a sponsored club night and a special event at Selfridges, where Kiss 100 DJs will perform an exclusive live set for… Continue reading Emap Secures Davidoff For Kiss 100 Events
February was a relatively disappointing month for the UK terrestrial TV market, which saw revenue fall by 3.2% year on year. As usual it was the big hitters which bore the brunt of the bad news, with ITV experiencing a 5.6% year on year decline in revenue and Channel 4 slipping by 4.1% during the… Continue reading TV Market Round-Up – February 2003
Pub media company, Hi-Tech Solutions, has expanded its portfolio of venues by securing the contract for all 40 Vodka Revolution Bars across the UK.The deal will significantly bolster the company’s central London offering, which now incorporates over 500 venues including All Bar One, Edwards and O’Neills bars (see Hi-Tech Solutions Spans Six Continents).In addition, Hi-Tech… Continue reading New Deal Sparks Vodka Revolution For Hi-Tech Solutions
Carlton was seen in focus yesterday, up 10.71% on heavy trading, as bargain hunters moved in after the stock’s recent price weakness. Analysts claim that the expected loss of ad revenue as a result of the Iraq conflict is already priced into the stock.On the corporate news front, Emap announced the proposed acquisition of Excelsior,… Continue reading Sharewatch: Carlton Rises As Bargain Hunters Move In
Cinema admissions for February dropped by 21% year on year to 15.03 million, which equates to an average of 3.76 million cinema visits a week, according to the latest official figures.The Cinema Advertising Association (CAA) claims that the dramatic year on year decline in overall admissions is due to February 2002 being the highest month… Continue reading Cinema Admissions Slip In February
