Media Audits has appointed Tony Reardon to head its international marketing and communications operations.Reardon, who has been involved in media and marketing for 20 years, has been working for Media Audits on a project basis for over six months, driving the rebranding and repositioning of the group (see Media Audits Appoints New UK Head). He… Continue reading Reardon To Drive International Marketing At Media Audits
It seems that the most common phrase emanating from advertising prognosticators at present is ‘cautious optimism’. This could be a brave euphemism for hoping for the best in continuing weak conditions, or it could be a reluctance to get excited about the fact that figures are looking up (just in case they start to fall… Continue reading INSIGHTanalysis: Media Healthcheck – January 2003
The latest IPA Industry Census shows that smaller agencies appear to have escaped the brunt of last year’s downturn, increasing the size of their workforce during 2002. According to the report, small and medium sized agencies experienced a respective 4% and 5% increase in the number of people they employed last year, compared to large… Continue reading IPA Census Brings Good News For Smaller Agencies
Total US magazine advertising revenue rose by 9.5% year on year during January, to close at $883.5 million, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for January was up 4.8% to 12,483. Eleven of the twelve major advertising categories revenues rise over January 2002. Notable gains… Continue reading US Magazine Revenues Rise By 9.5% In January
The number of US mobile data subscribers is expected to top 12.5 million by the end of this year and a new survey from Parks Associates has shown that there is now considerable enthusiasm for the services on offer. As part of its latest Broadband Access @ Home report, the market research and consulting firm… Continue reading Mobile Data Finding Favour In The US
The latest Merrill Lynch UK television industry forecasts of growth and subscribers by multiple platforms are shown below. Further analysis of these figures will follow shortly in the Forecasts section of MediaTelINSIGHT. The previous set of forecasts from Merrill Lynch can be found BSkyB’s Lead In UK Pay-TV Market Extends – Merrill Lynch Long-Term Forecasts.… Continue reading UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – February 2003
The US hi-tech business to business publishing sector saw its advertising page volumes decline by 13.4% in December, according to the latest figures from United Business Media (UBM). This is a slight improvement on November’s figures, which showed the total market declining by 15.6% year on year (see Hi-Tech Publishing Market Ad Volumes Fall 16%… Continue reading Hi-Tech Publishing Market Ad Volumes Dip 13% In December
The UK radio sector underperformed in 2002 as compared to the UK television and US radio markets, according to analysts at Merrill Lynch. The broker says that the UK radio sector grew by around 2.5% in revenues in 2002, whilst the UK TV sector saw revenues rise by around 4.1% overall (although ITV dropped by… Continue reading UK Radio Underperformed TV In 2002, Says Merrill Lynch
Mobile internet services attracted an average of 13.5 million page impressions per day during December, according to the latest figures released by the Mobile Data Association (MDA) and the UK’s four GSM operators. This brings the total for the month to 421 million, which represents an increase of over 55 million on November and 18%… Continue reading WAP Services Prove Popular In December
After a slow start, digital interactive television (DiTV) is starting to realise its potential and many broadcasters now appreciate the unique opportunities offered by the medium. This is the tenor of Beyond the Red Button, a new report published this week by the IPA. The findings show that television companies are taking steps to introduce… Continue reading Interactive TV Here To Stay, Says IPA Report
