Virgin Radio has signed a six-figure advertising deal with Fujifilm, designed to raise awareness of the brand in the run up to this summer’s World Cup.The interactive cross-media advertising campaign, which includes on air and online activity, will run over a three week period from 11 May targeting both men and women who need to… Continue reading Virgin Signs Six Figure Ad Deal With Fujifilm
Sweden leads the way in online shopping across Europe, with 27% of internet users using the web to buy products and services. This compares to 22% of UK users, accordint to figures released this month by Cap Gemini Ernst & Young.
Analysis of TV revenue estimates for March reveals mixed fortunes for the UK’s terrestrial TV channels. Year on year, a decline of 4.8% was experienced overall, with ITV1 and Channel 4 seeing revenue fall by 7.5% and 2.2% respectively. Channel 5 and GMTV fared better than their larger competitors during March, the former seeing revenue… Continue reading TV Market Round-Up – March 2002
European countries are overtaking the USA in the race to roll out broadband DSL (digital subscriber line) to homes and businesses, according to data released this month by UK-based Point Topic. DSL is a broadband system of high-speed communications which uses standard phone lines to deliver internet access at speeds ten times faster than a… Continue reading US DSL Growth Starts To Lag Behind Europe
Bruce Haines, president of the IPA, has reiterated the organisation’s feelings that the upcoming broadcast legislation must protect the the competitiveness of the media market place, regulate the BBC against a more defined public service remit and safeguard and promote quality programming to attract audiences.Haines’ comments were made in the foreword to the IPA 2001… Continue reading Ad Industry Is Small But Important, Says IPA
More than 11 million adults have seen a taxi ad within the last week, according to recent TGI research, and Lloyd Kesner, sales director of Taxi Media, is convinced that taxi advertising is becoming an efficient and cost effective way of targeting mass-market audiences.Traditionally, taxi advertising has been relatively expensive and time consuming way of… Continue reading Feature: Taxi Advertising On The Move
Loss-laden French media group, Vivendi, is to announce its Q1 headline figures this afternoon, after unveiling a full-year loss of E13.6 billion in March (see Write-Offs Push Vivendi £8.3 Billion Into The Red). According to predictions by analysts at ABN Amro, Vivendi will today reveal Q1 revenues up 6.9% to E6.3 billion and earnings up… Continue reading Troubled Times For Vivendi’s Messier
The stakes in high speed internet access have been raised with the news that Telewest Broadband has launched a large-scale consumer trial of its 1Mb residential internet service in Scotland. Telewest claims that the new blueyonder service will outperform the residential ADSL internet service offered by BT.1,500 blueyonder customers in Scotland who register their interest… Continue reading Telewest 1Mb Trial To Challenge BT In Broadband
ISBA has expressed the concern of advertisers that the sale of ITV Digital could result in consolidated control of the digital terrestrial and digital satellite platforms. The organisation claims that viewers and advertisers could be subject to a range of “gate-keeping” issues if this situation were to occur.The group lays responsibility for the maintenance or… Continue reading ISBA Expresses ITV Digital Competition Concerns
Chrysalis-owned Rivals Digital Media and Carlsberg are launching an SMS information service to keep football fans informed of developments in this summer’s World Cup.The service, which is aimed at 18-34 year-old sports enthusiasts, launches in May and is intended to promote Carlsberg’s status as the official beer to the England team. Consumers can sign up… Continue reading Rivals Teams Up With Carlsberg For World Cup
