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The French television marketplace grew by 2.3% in February 2002, after a 1.6% growth in January, according to gross data compiled by ABN Amro. The broker expects Q1 net advertising revenues to by down by 0.2%. TF1 is forecast to show 0.7% growth, whilst M6 will be down by around 3.0%, it said. Last year… Continue reading French TV Market Grows 2.3% In February 2002

Dell.com replaced Casino-on-net to become the top online advertiser for women during January. The site gained exposure among 3,208,000 unique female users throughout the month and commanded 19.4% reach of the total at-home internet universe. Amazon.co.uk moved up from third position in December to become the second most popular online advertiser for women during January.… Continue reading New Media Round-Up

Harper Collins has become the first UK publisher to launch an SMS advertising campaign after signing a deal with Attic Futura’s teen magazine Sugar to promote a series of new books to teenage girls.Harper Collins has signed a deal with teen title Sugar allowing it to utilise the magazine’s database of 7-16 year old girls… Continue reading Harper Collins Breaks Into SMS With Sugar

Women’s portal iVillage UK has been confirmed as the leading women’s website in the UK, following its first ABCe audit.The site, which is a joint venture between supermarket chain Tesco and iVillage Inc, gained 541,596 unique users in the month ended January 31 2002 and registered 6.9 million page impressions. The figures are higher than… Continue reading ABCe Puts iVillage At Top Of Women’s Web

Flextech Television Sales has launched as an independent business and will now be known as ids – interactive digital sales.ids managing director Mark Howe said that the launch would expand the scale and reach of the group’s sales proposition, therefore adding value for customers. “By establishing ourselves as an independent company we will reap the… Continue reading Flextech Television Sales Gains Independence

In what is considered to be an upbeat trading statement this morning, DMGT stated that although the advertising market remains ‘soft’ the outlook is optimistic. During Q4 2001, advertising revenue at Associated Newspapers was showing declines of around 15% on the previous year, DMGT says that this margin has now narrowed to around 8% for… Continue reading Daily Mail Forecasts ‘Satisfactory’ 2002, Despite Tough Times

Dow Jones & Company, publisher of the Wall Street Journal, yesterday announced that February 2002 advertising linage at the paper declined by 21.5%. This is an improvement when compared to the decrease of 35.5% in February 2001; February 2000 showed 49.5% growth, creating the difficult comparables. In the year to date, linage declined by 27.4%,… Continue reading Ad Decline Slows At Wall Street Journal

Reuters was the worst performer in the FTSE 100 yesterday, falling 23˝p to £4.59˝ from an already low footing. Another media major suffering a downturn in share price was WPP which had recently benefited from rising confidence in the media market. Yesterday, shares fell 20p to £7.35 over a convertible bond issue.A more positive performance… Continue reading Sharewatch

Media and advertising agencies are more optimistic on the outlook for a US media market recovery than are the advertisers themselves, according to the results of a survey conducted by Jack Myers Report. The quarterly Advertising Confidence Index research questions chief executives of client companies (advertisers), media planning/buying agencies and ad agencies, asking about their… Continue reading Agencies More Optimistic On US Media Recovery Than Advertisers, Finds Myers

Daily Mail Forecasts ‘Satisfactory’ 2002, Despite Tough TimesIn what is considered to be an upbeat trading statement this morning, DMGT stated that although the advertising market remains ‘soft’ the outlook is optimistic. During Q4 2001, advertising revenue at Associated Newspapers was showing declines of around 15% on the previous year, DMGT says that this margin… Continue reading Daily Mail Forecasts ‘Satisfactory’ 2002, Despite Tough Times